Digital Marketing for Start-Ups & New Businesses

Every established business
was once where you are now.

Starting out doesn't mean settling for less. It means being strategic about where to invest first.

We help new businesses build a digital presence that works from day one, brand, website, and the marketing channels most likely to generate your first customers.

This page is for you if any of these sound familiar

Are you in the right place?

You're launching and need your first customers

You know what you're building and who it's for... but you haven't yet worked out how to reach them at scale.

You're rebranding or pivoting

Your old brand no longer reflects where the business is going. You need a new identity, a new website, and a strategy that reflects the rebrand.

You're doing your own marketing. Time to hand it over

You've been posting, running small campaigns, and managing the website yourself. It works at a basic level, but you've hit the limit of what you can do without dedicated expertise.

You've been going a year or two, but ad hoc

You've tried a few things: a website, some social posts... but nothing with a real strategy behind it. You're ready to approach it properly.

Start-up marketing strategy

The biggest mistake new businesses make is doing marketing in the wrong order.

Running paid ads to a website that doesn't convert is money down the drain. Building a social audience before you have a clear brand wastes months. Investing in SEO before the website is sound produces nothing.

The order matters. We help start-ups get the foundations right before spending on traffic.

1
Brand & Identity

Who you are and what you stand for, made visible.

Your name, logo, visual identity, and positioning. Before any channel works, you need to know what you're communicating and to whom.

We offer brand strategy and identity design built around your target customer. Not just your aesthetic preference.

2
Website

Your 24-hour salesperson. It needs to do a job.

A start-up website has one objective: convert visitors into enquiries or customers. We build fast, mobile-first, SEO-ready sites on WordPress and Shopify, structured around a clear conversion goal.

The free website is available with a qualifying marketing agreement.

3
First Marketing Channel

One channel done properly beats three done poorly.

Once the brand and website are solid, we start with the single channel most likely to generate your first customers. usually Google Ads for immediate intent, or local SEO for long-term growth.

Built around your industry, geography, and budget. Not a standard package.

Services for new businesses

Everything you need to launch.
Nothing you're not ready for yet.

Brand Identity

A brand that looks like you mean it from day one.

Logo design, colour palette, typography, brand guidelines, and the core messaging framework that tells your story. Distinctive, scalable, and designed to work across every touchpoint, from your website to your signage.

Website Design & Dev

Built to convert, not just to exist.

Custom WordPress or Shopify websites built around a conversion brief. For start-ups signing a qualifying 6 or 12-month agreement, we include the website at no additional cost, valued at $5,000, built together with the marketing strategy.

Google Ads

Get your first customers while organic is being built.

For start-ups that need revenue now, Google Ads is the fastest way to reach people already searching for what you offer. We build and manage campaigns from a minimum viable budget. Structured to scale as your business does.

Local SEO

Build the organic visibility that pays off long term.

Google Business Profile setup and optimisation, local citation building, and on-page SEO that puts your new business on the map. The work done in the first 6 months compounds for years. Which is why starting early matters.

Social Media

A professional presence on the platforms your customers use.

Profile setup, content strategy, and either organic posting or paid social, depending on your budget and where your audience lives. We advise on the right platform mix for your business rather than recommending everything at once.

Honest advice

We'll tell you what's realistic at your budget level.

Not every start-up needs every channel from day one. Some can launch with a website and local SEO and grow organically for the first 12 months. Others need paid advertising from week one to build revenue while the organic channels develop.

We'll give you an honest assessment in the free strategy session. Including whether the timing is right to invest in marketing at all, and if not, what you should fix first.

What we'll always tell you upfront
Which channel is most likely to produce your first customers, given your situation
What a realistic budget looks like for your industry
Whether your website and brand are ready to support paid traffic
How long before you should expect results from each channel
What not to spend money on yet
FAQ

Common questions from start-ups & new businesses

For early-stage businesses, a realistic starting budget is typically $1,500 to $3,000 per month across management fees and ad spend combined. The right figure depends on how competitive your industry is, how quickly you need to generate revenue, and what your website and brand situation looks like. We recommend a free strategy session to give you a specific figure based on your situation rather than a generic range.

In almost every case, the order is: brand and messaging first, then website, then paid acquisition. Running ads to a website that doesn't convert is expensive and discouraging. Investing in SEO before the website is technically sound produces slow results. The website and brand are the foundation — once they're right, the marketing channels can do their job.

Yes. We regularly work with businesses in pre-launch, helping with brand identity, website development, and launch marketing strategy. Pre-launch is actually the ideal time to start the conversation — building the digital infrastructure before launch means you're not playing catch-up from day one.

Yes. Brand identity design is one of our core services. This includes logo design, colour palette, typography system, brand guidelines, and the core messaging framework. We build brands that are designed to scale — from your website and social profiles to physical collateral and signage.

Yes. The free website offer — a professionally designed website valued at $5,000 — is available to any new client who signs a qualifying 6 or 12-month marketing agreement with Marketing Together. Minimum agreement value applies. For start-ups, this is one of the most efficient ways to get the website and marketing strategy right simultaneously, because both are built together from the same brief.

A brand identity project typically takes 2 to 4 weeks from briefing to final delivery. A custom website build takes 4 to 8 weeks depending on scope. Running both simultaneously, which is how we approach most start-up engagements, typically results in a launch-ready brand and website within 6 to 10 weeks. We set a clear timeline at the start of every project.

There's no minimum size for working with Marketing Together. We've worked with sole traders, one-person startups, not-for-profit community organisations, and established national brands. The scope of the engagement is matched to what's realistic for your budget — we don't apply a large-business model to a small-business brief.

Get started

Start the right way. Book a free strategy session.

A 30-minute conversation about where your business is, where you want to take it, and what a realistic marketing plan looks like. We'll tell you honestly what you need, what you don't need yet, and the right order of investment for your situation.

Free. No cost, no obligation
Honest advice about what's right for your stage of business
You'll leave with a clear action plan, whether or not you proceed with us
Prefer to call?
Book your free start-up session
Book a call and we'll come back with a plan, not a questionnaire.
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You don't need a brief ready. Working out what to do is the job. We'll be in touch within one business day.

Ready to have a chat?

Let's start off with a chat about results
and how our team becoming part of your team will
help to get those results.
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