You have already paid to acquire these people. Email is how you sell to them again without paying for the privilege, and for most businesses it is the least attended-to channel they own.
A monthly update goes out to everyone on the list. Open rates drift down, nobody segments, and the automated flows that would actually make money were either never built or were set up once during onboarding and never touched again.
Meanwhile the abandoned cart sequence is one email instead of three, there is no post-purchase flow, and customers who bought once eighteen months ago are getting the same message as the person who bought last week.
Welcome, abandoned cart, post-purchase, replenishment, win-back. These run continuously and produce revenue without anyone touching them. They are almost always the highest-return work available.
New subscribers, repeat customers, lapsed customers and high value customers are different audiences. Sending them the same email is why open rates decline.
Copy written by our content team, designed by our designers, in your brand.
Authentication, list hygiene and sending reputation. The best campaign in the world is worth nothing from the spam folder, and this is the least visible reason email programmes fail.
Nobody briefs their agency on a win-back sequence. It is not the sort of thing that occurs to you, because the revenue it would produce is invisible until it exists.
That is exactly the kind of work we bring to you. We look at what your business sells, how often people buy, and what happens after they do, and we tell you which flows should exist. You do not have to know the answer in advance.
Usually yes, but carefully. Sending to a stale list damages your sending reputation and can affect deliverability for months. There is a right way to re-engage an old list and a fast way that causes lasting harm.
More often than most businesses are comfortable with, provided each one is worth opening. The limit is relevance, not frequency.
Revenue per email and revenue per subscriber. Open rate is a diagnostic, not a result.
You don't need a brief ready. Working out what to do is the job. We'll be in touch within one business day.
