Get ahead of your competition and get in early before every other business realises, that around 37% of consumers now begin their searches with AI tools (like ChatGPT) rather than traditional search engines.
The search landscape has shifted, with over 50% of consumers now using AI engines to drive buying decisions and nearly 40% bypassing traditional search entirely to start their journey with AI tools.
With 75% of Google searches projected to feature AI summaries by 2028, being the cited answer is no longer optional for growth. Businesses that pivot to AEO now will capture a higher-intent audience that already trust AI-generated recommendations more than traditional ads.

AEO (Answer Engine Optimization) is the strategic process of optimizing your brand’s digital footprint so that AI-powered search engines like ChatGPT, Perplexity, and Google Gemini recognize you as the most authoritative answer to a user’s query.
It needs to be part of a larger marketing strategy that includes content, technical optimisation, and continuous improvements. Without it, your business is missing out on massive growth opportunities.
So, is your SEO & AEO actually working for you? Or is it time to do things differently?