What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation (AEO) is the process of optimizing your website content so AI-driven conversational engines—like ChatGPT, Google Gemini, and Perplexity—can easily pull, understand, and cite your business as their primary answer source.

How does AEO differ from traditional SEO?

While traditional SEO focuses on getting your website ranked in a standard list of search engine links, AEO focuses on providing clear, highly structured, conversational answers that AI search models can directly serve up to users.

Is your business showing up in AI searches?

Could Your AEO
(Answer Engine Optimisation) be Better?

Get ahead of your competition and get in early before every other business realises, that around 37% of consumers now begin their searches with AI tools (like ChatGPT) rather than traditional search engines.

The search landscape has shifted, with over 50% of consumers now using AI engines to drive buying decisions and nearly 40% bypassing traditional search entirely to start their journey with AI tools.

With 75% of Google searches projected to feature AI summaries by 2028, being the cited answer is no longer optional for growth. Businesses that pivot to AEO now will capture a higher-intent audience that already trust AI-generated recommendations more than traditional ads.

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What Is AEO?

Why It Matters

AEO (Answer Engine Optimization) is the strategic process of optimizing your brand’s digital footprint so that AI-powered search engines like ChatGPT, Perplexity, and Google Gemini recognize you as the most authoritative answer to a user’s query.

While traditional SEO focuses on ranking in a list of links, AEO focuses on becoming the result. As more users shift from searching to asking, your brand needs to be structured in a way that AI models can digest, trust, and recommend.

If you aren't doing Answer Engine Optimisation your business is effectively invisible to the millions of people using AI to make buying decisions.

If your website isn’t ranking where it should be, it’s time to take AEO seriously.

We've Got AEO Covered

On-site & Off-site

Our 3 packages are designed to support your businesses AEO requirements and they all include these fundamentals.

Entity-Based Optimization

We move beyond keywords to define your business as a known entity to AI.

By connecting the dots between your website, social profiles, and third-party mentions, we build a clear Knowledge Graph for your brand.

Structured Data & Schema

We speak the language of AI. By implementing advanced Schema markup

(FAQ, How-To, Organization, and Product)

we provide the structured context LLMs need to pull your data into "rich snippets" and AI responses.

Natural Language Content

AI prioritizes conversational, high-authority content.

We optimize your copy to answer the Who, What, Where, and Why of your industry, positioning you as the definitive expert.

On-site Optimisation

Fine-tune your website inside and out!

From lightning-fast load speeds to keyword-rich content.

Making sure search engines and customers love what they see.

Off-site Optimisation

Build online authority through quality backlinks, directory listings, and reputation management.

Including local area SEO through Google Business Profile optimisation.

Boosting your visibility beyond just your website.

Reporting

Stay in the know with clear, easy-to-read monthly reports that show exactly how your SEO investment is driving real results.

Rich, relevant reporting ensures your organic marketing success.

Essential SEO Package

Get Found

For local or small businesses just starting their SEO journey.

On-Site Optimisation

Image Optimisation: Alt tags, compression for faster load times.
Content Optimisation: Light rewrites for readability, SEO best practices, and keyword inclusion.
Speed Optimisation: Basic enhancements via caching, compression, and lazy loading.
URL Structure Review: Ensure logical, readable, and keyword-friendly URLs.
Meta Data: Unique, optimised titles and meta descriptions for each page.
Blogging: 1 SEO-friendly blog per month (up to 800 words) targeting long-tail keywords.

Off-Site Optimisation

Google Business Profile Setup/Optimisation: Fully built-out profile with keyword-rich services, categories, and imagery.
Bing Places Listing: A nice-to-have for completeness and small search share.
Local Directory Listings: Submission to 10 key local directories for citations.
Quality Backlinks: 3–5 from business directories, forums, or niche sites (white-hat only).

Reporting

Organic keyword movements
Traffic snapshot
Backlinks acquired
Directory listing progress

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Growth SEO Package

Climb the Rankings

Best for growing businesses ready to scale their presence.

On-Site Optimisation

Everything from Essential, plus:

Weekly Blogging: 1 blog per week (800–1,200 words) with keyword research and internal links.
Schema Markup: Implementation of local business, article, FAQ, and review schemas for rich snippets.
Internal Linking Strategy: Smart linking between pages/blogs to support SEO and UX.
Technical SEO Health Check (Monthly): Identify crawl errors, duplicate content, indexation issues.

Off-Site Optimisation

Everything from Essential, plus:

1 Off-Site Blog Post per Month: Quality guest post with a dofollow backlink.
5–10 Backlinks Monthly: Mix of guest posts, niche directories, and local citations.
Review Monitoring & Alerts: Track reviews on Google and Facebook + monthly response tips.

Reporting

Enhanced Monthly Report including:

Traffic & ranking trends
Backlink profile summary
Blog performance

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Authority SEO Package

Lead the Market

For national brands, franchises, or competitive industries.

On-Site Optimisation

Everything from Growth, plus:

Advanced Page Speed Work: Google Core Web Vitals optimisation (mobile & desktop).
Content Strategy Roadmap: Monthly content calendar and target keywords planning.
Ongoing Schema Management: Keep up with Google updates + structured data testing.

Off-Site Optimisation

Everything from Growth, plus:

2+ Guest Posts per Month: Authoritative backlinks from relevant sites.
Citations Audit & Cleanup: Correct or remove inconsistent NAP info across 30+ directories.
Social Syndication Boost: Share blogs via basic Facebook, LinkedIn, and Pinterest syndication.

Reporting

Enhanced Monthly Report including:

Full Analytics Dashboard (GA4, GSC, backlinks, traffic, goal tracking).
Fortnightly Report Option for fast-paced environments.
Monthly Strategy Session with detailed competitor insights, SERP features tracking.

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SEO isn't a one-time fix.

It needs to be part of a larger marketing strategy that includes content, technical optimisation, and continuous improvements. Without it, your business is missing out on massive growth opportunities.

So, is your SEO & AEO actually working for you? Or is it time to do things differently?

Great AEO can deliver results like this:

More website traffic from high-intent customers

Higher Google rankings

More qualified leads & enquiries from search engines

Improved conversion rates

A fully optimised website that loads fast & ranks high

Long-term growth with sustainable SEO strategies

If your SEO isn’t delivering these results, what are you doing? It’s time to stop guessing and start growing with a strategy that works.

Answer Engine Optimisation (AEO) is a sub-discipline of SEO focused entirely on optimising your website for AI-driven, conversational search platforms like ChatGPT, Perplexity, and Google's AI Overviews.

Instead of targeting a high ranking in a list of web links, AEO aims to capture the direct, single answer these platforms generate for users. It relies heavily on clear Q&A formatting, bulletproof technical schema, and authoritative content that solves user problems explicitly.

AI SEO is a two-sided strategy. First, it means leveraging smart AI technology to supercharge our keyword research, technical auditing, and content optimisation to get faster, sharper results for your website.

Second, it means optimising your digital presence to be recognised by modern, AI-powered search engines. As search engines transition to providing direct, AI-generated answers, AI SEO ensures your brand is the trusted authority they cite as their primary source.

At Marketing Together, we look at things differently because we know people are now asking direct questions to ChatGPT, Google Gemini, and Perplexity. We help your business adapt to this shift by rewriting your content into clear, conversational answers and updating your website's hidden code so these AI models easily understand, trust, and quote you as their main source.

Stronger SEO

Bigger Profits

People Trust Businesses that Appear on Page #1

Higher Rankings = More Clicks = More Leads & Sales

Organic Traffic Keeps Coming. Without Paying for Every Click

If your business isn’t prioritising SEO, you’re handing customers to your competitors. Let’s fix that.

Ready to see real SEO results?

Real Clients.

Real Results.

Marketing Together have helped us grow our business Garden of Vegan exponentially. What I love about them is their 'turn key' solution for all things web development and online marketing. They truely are your one stop shop for online business management. Highly recommend.

— Garden of Vegan Staff

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— Lydia Evert

I use the team at Marketing Together for my electrical contracting business. They did a fantastic job building and maintaining my company website and provide me with professional, ongoing support for my businesses marketing needs. Highly recommended.

— Steve Cousins

Is your business showing up in AI searches?