A store that depends on paid traffic is a fragile business. When ad costs rise, margin disappears. Ecommerce SEO builds the organic traffic that keeps selling whether your campaigns are on or off.
As a certified Shopify Partner, we grow organic revenue for Shopify and WooCommerce stores across Australia. We measure it the way you do: in sales.
A service business might have twenty pages. A store can have thousands of product variants, filters, collections and tags, all competing with each other for the same searches.
That creates problems most SEO never touches: duplicate pages, crawl budget wasted on filter URLs, thin product descriptions copied from suppliers, and category pages that never rank for the terms buyers actually use. Fix those, and everything else you do works harder.
We sort out duplicate variant URLs, faceted navigation, canonical tags, pagination, redirects from discontinued products, site speed and Core Web Vitals. We know where Shopify and WooCommerce each create problems, and how to fix them without breaking your store.
Category and collection pages target the high-intent searches that bring in buyers, like "women's linen dresses" or "outdoor dining settings". We research those terms, structure your collections around them, and write category content that ranks without getting in the way of the products.
Unique product descriptions, optimised titles, image alt text and Product, Offer and Review schema. That structured data powers rich results, price and stock information in search, and free product listings across Google's Shopping tab.
Buying guides, comparison content and FAQs capture shoppers earlier in their research and link them through to the right products. The same content is structured for AI search, so ChatGPT and Google's AI Mode can recommend your products when shoppers ask for advice.
Marketing Together is a certified Shopify Partner. We build, optimise and market Shopify stores, so we know what the platform does well, where it gets in the way of SEO, and which apps quietly slow your store down.
We also work on WooCommerce for brands that prefer WordPress. If your store needs more than SEO, our ecommerce website team sits in the same office.
Jasper Mitchell
AEO & SEO Specialist
We bring the plan: We audit your store and come back with the fixes and priorities in order, starting with the categories closest to revenue.
SEO and Shopping, working together: Our SEO and Google Shopping specialists share your product data, so organic and paid stop competing and start compounding.
Measured in revenue: We report on organic revenue, transactions and conversion rate in GA4, not just traffic.
Ecommerce SEO is the process of improving an online store's visibility in organic search so it attracts more buyers and generates more revenue without paid ads. It covers technical SEO for large product catalogues, category and product page optimisation, product schema, and content that supports purchase decisions.
Yes. Shopify is a solid platform for SEO, but it has known limitations, such as fixed URL structures, duplicate collection paths and app bloat that slows page speed. As a Shopify Partner, we know how to work around each of them.
Yes. We run ecommerce SEO for both Shopify and WooCommerce stores. If you're considering a platform change, we'll plan the migration so you keep the rankings you've already earned.
For most stores, category pages come first. They target broader, higher-volume searches and pass authority down to the products within them. Product pages matter too, especially for branded and model-specific searches, and we optimise both.
Yes. Organic rankings and free product listings bring in sales without a cost per click. Most stores still benefit from running both. SEO lowers your blended cost of acquisition, so your ad budget can focus on the products and seasons where paid performs best.
Technical fixes and product schema can show results within weeks. Ranking competitive category pages usually takes 3 to 6 months, and longer in crowded markets. We set honest milestones based on your store and your competitors.
Ecommerce SEO is scoped to the size of your catalogue, the state of your store and how competitive your categories are. Our SEO retainers typically range from $1,000 to $5,000 per month. Book a free ecommerce SEO review for an accurate recommendation.
Book a free ecommerce SEO review. We'll audit your store's technical health, check where your categories rank against competitors, and show you the fixes closest to revenue.
You don't need a brief ready. Working out what to do is the job. We'll be in touch within one business day.
