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Generative Engine Optimisation (GEO)

When AI recommends a business in your category, is it recommending yours?

ChatGPT, Gemini, Perplexity, Copilot and Google's AI Mode don't hand people a list of links. They write an answer, and that answer names a shortlist. Generative Engine Optimisation is how you get on it.

GEO is about what AI says about your business. It covers whether you're mentioned, how often, how accurately, and whether you're the name it gives ahead of your competitors.

We started building this for clients before they asked. It's how we work generally.

See Where You Stand in AI Search
See how GEO works

Understanding GEO

Ranking on Google and being recommended by AI are no longer the same thing.

A generative engine doesn't rank pages. It reads widely, then writes a response in its own words. The businesses it names are the ones it has seen described consistently, positively and often, on your website and across the wider web.

That means you can sit on page one of Google and still be left out of the AI answer. A competitor with a weaker website can be named first, simply because more trusted sources talk about them.

GEO sits alongside our SEO and AEO work. SEO earns the ranking. AEO structures your site so AI can read it. GEO builds the wider footprint that makes AI confident enough to recommend you.

What we actually do

GEO is built on four things.
Each one changes what AI says about you.

Foundation 1

AI visibility tracking

Know exactly what AI says about you today.

We build a set of prompts from the questions your customers actually ask, like "best family lawyer in Brisbane" or "who installs solar on the Gold Coast". Then we run them across ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews.

You see where you're named, where a competitor is named instead, and where the answer about you is wrong.

 

Foundation 2

Off-site mentions

Get talked about where AI does its reading.

Generative engines lean heavily on third party sources: industry publications, review platforms, directories, comparison articles, forums and local news.

We find the sources AI cites in your category, then earn your business a place in them through digital PR, editorial placements and a review strategy.

Foundation 3

Citable content

Give AI something worth quoting.

AI tools favour content with real substance: clear claims, specific numbers, original data, named expertise and plain definitions.

We rework your key pages and build new content that AI can lift straight into an answer and attribute to you.

Foundation 4

Brand consistency

One clear story about your business, everywhere.

If your services, locations or pricing are described differently across your website, Google Business Profile, socials and directories, AI either hedges or gets it wrong.

We align how your business is described across every source, so the answer AI writes is the right one.

Who does this work

GEO is too new to hand
to a generalist.

Our AEO and SEO specialist, Jasper Mitchell, leads our GEO work. He has worked in AI search since it emerged and brought six years of SEO practice to it before that.

That matters. AI recommends the businesses that search engines already trust, so GEO only works on a solid SEO foundation. Jasper runs more than 25 active SEO campaigns, which means your GEO, AEO and SEO are built as one strategy, not three.

Jasper Mitchell

AEO & SEO Specialist

How we work with you

You won't be asked what you'd like AI to say. We'll show you.

  1. AI visibility audit. We run your category's key questions across the major AI tools and benchmark you against your closest competitors.

  2. The plan. We bring the priorities: which sources to win, which pages to rework, which inaccuracies to correct, and why in that order.

  3. The build. Content, digital PR and consistency fixes, delivered alongside your SEO by the same in-house team.

  4. Monthly reporting. How often you're mentioned, how accurately, how you compare with competitors, and the enquiries that follow.
AEO Foundation
Businesses with no existing AEO infrastructure. Starting from scratch.
  • Full AEO audit — entity consistency, schema, content structure
  • Entity profile alignment across website, GBP, and social profiles
  • Organisation and LocalBusiness schema implementation
  • FAQ schema on homepage and up to 3 service pages
  • Initial answer-structured content — up to 5 FAQ blocks
  • AI visibility baseline report
Most Popular
AEO Growth
Businesses with some online presence that need to build structured AI visibility across their site.
  • Everything in Foundation
  • Full schema implementation across all service pages
  • Content audit and rewrite for AEO alignment
  • Off-site entity building — directories, citations, PR
  • Monthly AI citation monitoring and reporting
  • Quarterly content refresh
AEO Authority
Businesses targeting category-level AI citations and market authority. Typically established brands or competitive industries.
  • Everything in Growth
  • Topical authority content programme
  • Digital PR for AI-citable backlinks and mentions
  • Knowledge Graph monitoring and optimisation
  • Competitor AI citation analysis
  • Monthly strategic review with AEO specialist
  • A seat in your planning meetings, so the AEO strategy tracks your business objectives
The first-mover window

The window to get ahead of your competitors is open right now. It won't stay open.

SEO took years for most businesses to take seriously, and the ones that moved early built advantages that still hold today. GEO is at that same point now. Most Australian businesses have no idea what ChatGPT or Gemini says about them, let alone a plan to change it. The question isn't whether to build your AI footprint. It's whether you build it before your competitors do.

Generative engines are forming their view of every category right now, from the reviews, articles, directories and forums they read. The businesses that get mentioned and recommended consistently over the next 12 months will be the names AI keeps returning to for years. Moving first isn't just a competitive advantage. In some categories, it may become a lead your competitors can't close.

Client stories

Real clients. Real results.

Admin O.
2 months ago
Simon, Jess, Jasper and the team created a website that truly showcases our business. Very helpful team and we appreciate the ongoing support!
jigs
3 months ago
Excellent web designer — creative, professional, and consistently delivers high‑quality work.
Shelley F.
3 months ago
We have been really happy with the service and support we received from Marketing Together. From the beginning, they were easy to work with, listened to what we wanted, and helped bring our ideas to life. They took the time to understand our practice and created a website that looks professional, is easy for our patients to use, and reflects who we are as a clinic. The communication has been great, and they have always been helpful and quick to respond to any questions or changes along the way. We are really pleased with the finished website and would happily recommend them to anyone looking for a friendly, reliable, and professional website team.
Melissa H.
5 months ago
I wanted to take a moment to say a huge thank you to Dayna and the entire team for creating my beautiful new website! From the very beginning, Dayna was an absolute pleasure to work with! She truly understood my vision, my brand and the feeling I wanted the website to create! What impressed me most was how quickly she "got it!" I'm someone who is very particular and usually knows exactly what I want, which has often meant a lot of back-and-forth with designers in the past! Dayna was the first person who nailed the vision almost immediately! She understood the colours, layout, style and overall vibe perfectly! Not only is Dayna incredibly talented and creative, but she also brings so many thoughtful ideas to the table!She went above and beyond throughout the entire process, offering suggestions and improvements that elevated the website beyond what I had originally imagined! Her knowledge of modern website design, user experience, AI tools, imagery and current trends is outstanding and it shows in the final result!! My website itself is not a simple project either. It includes multiple services, an online shop, educational content and many parts! Despite the complexity, the entire process felt smooth, organised and well managed! A special thank you to Simon for always being there to assist, answer questions and oversee the project from start to finish! Your support, professionalism and attention to detail made the whole experience so much easier and I truly appreciate everything you've done! And thank you to Jess for bringing the website to life and turning the vision into reality! Your work behind the scenes has been incredible and the finished product is a reflection of the care and expertise you've put into it! I couldn't be happier with how the website has come together! It feels modern, professional, beautiful and most importantly, it feels like me and my brand!! If you're looking for a team that genuinely listens, understands your vision and creates a website that exceeds expectations, I highly recommend Dayna and the team! They are talented, creative, professional and an absolute joy to work with! Thank you all so much for helping bring this project to life! I am beyond grateful and absolutely love the final result!! 💫 Melissa - Curls With Melissa
Martin C.
5 months ago
very good experience. Good communication and service. would recommend.
LexGlobal P.
5 months ago
Outstanding service from start to finish! The website looks amazing, works perfectly, and was delivered on time. Communication was excellent, and all my requests were handled quickly and professionally. I couldn't be happier with the final product. Highly recommended!
Lwin War War H.
5 months ago
We hired Marketing Together to build our clinic’s website ( Beach Road Medical Centre) and we couldn’t be happier with the results! From start to finish, the experience was seamless. The design they delivered is professional, clean, and exactly what we envisioned for our practice. What really stood out was how easy they were to communicate with throughout the entire process — always responsive and attentive to our needs. Anytime we requested a change or fix, they handled it promptly without any hassle. If you’re a medical practice looking for a team that truly listens and delivers, look no further than Marketing Together. Highly recommend!
Devon C.
7 months ago
I recently had the pleasure of working with the team at Marketing Together to build a brand and website from scratch. Mark, Jess, Niina, and Hayden handled many urgent requests and a constantly shifting brief, yet still delivered a fantastic brand and website that exceeded my expectations. I highly recommend their services and encourage anyone working with them to communicate openly throughout the process—they are extremely flexible and always willing to accommodate changes. Great work team.
Rosh G.
11 months ago
I had an amazing experience working with marketing together. They listened carefully to my goals, developed creative strategies tailored to my brand, and executed everything with great precision. The communication was clear, timely, and extremely professional throughout the entire process. Great website design and marketing strategies!! Highly recommended!!
Jeff P.
1 year ago
Simon and the team at Marketing Together have produced two websites for me recently, one for a new tax consultancy start-up Tax Navigate and one for the Gold Coast Sporting Hall of Fame. They have been exceptional to deal with throughout. Not only did they pick up the briefs quickly, but their creative work, attention to detail and ease of working have been outstanding. The final results look superb and have been very well received by stakeholders and clients. I would highly recommend them.
FAQ

Common questions about GEO

Generative Engine Optimisation (GEO) is the process of increasing how often, and how accurately, AI tools mention and recommend a business in their generated answers. It covers ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews and AI Mode. GEO combines AI visibility tracking, off-site mentions, citable content and consistent brand information.

AEO (Answer Engine Optimisation) structures your own website so AI tools can read it and extract answers, using entity alignment, schema markup and answer-formatted content. GEO focuses on the wider picture of what AI says about your business, including the third party sources it relies on. The two overlap, and we build them together.

SEO improves where your website ranks in Google's search results. GEO improves whether AI tools name your business in the answers they write. Strong SEO is the foundation for GEO, because AI tools draw heavily on the sources search engines already trust.

Yes. GEO doesn't replace SEO. Google still drives most search traffic for Australian businesses, and the authority SEO builds is a large part of what makes AI recommend you. We recommend running both on one strategy.

We track a fixed set of prompts across the major AI tools every month. We report how often you're mentioned, how often you're recommended first, how accurately you're described, and how that compares with your competitors. We also track the enquiries that come from AI referrals.

Correcting inaccurate information and improving on-site content can change AI answers within weeks. Building enough third party mentions to be recommended consistently usually takes 3 to 6 months. Like SEO, it compounds when you start early and keep going.

GEO is scoped to your category, your competitors and your current footprint. It can be added to an SEO engagement or run on its own. Book a free GEO review and we'll give you an accurate recommendation.

Get started

Find out what AI says about your business. Right now.

Book a free GEO review. We'll run your category's key questions through the major AI tools, show you who gets recommended and why, and tell you what it would take to be the name AI gives.

Free audit, we'll show you exactly where you stand in AI search today
No obligation, a clear recommendation with no pressure to proceed
You'll leave knowing what your competitors have and haven't built
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