For most local searches, the first thing people see isn't a website. It's three businesses on a map. Your Google Business Profile decides whether you're one of them.
We optimise and manage Google Business Profiles for Australian businesses so they show up in the Maps pack, look like the obvious choice, and turn views into calls, directions and bookings.
People can call you, check your hours, read your reviews and get directions without ever visiting your website. So a half-finished profile costs you customers you never knew you had.
Google ranks profiles on three things: how relevant you are to the search, how close you are to the searcher, and how prominent your business is. You can't move your address, but relevance and prominence are both things we can build. Google's AI answers increasingly draw on profile data too.
Primary and secondary categories, services, products, attributes, service areas, hours and a description written for both customers and search. Getting the primary category right alone can change which searches you appear for.
We set up a simple, Google-compliant process for asking happy customers for reviews, and we write replies that are prompt and professional. Review volume, recency and responses all feed into how prominent your business looks to Google and to customers.
Regular posts, offers, real photos of your team and your work, and up to date products and services. An active profile gives Google more reasons to show you and gives customers more reasons to choose you.
We handle verification, suspensions, duplicate listings, unwanted edits from the public and spam listings from competitors. If your profile has been suspended or taken over, we'll work to get it back.
Clinics, franchises and trades with more than one base need every location set up and managed on its own. We manage multi-location profiles with consistent branding and details, plus location-specific content, reviews and reporting.
Each profile is backed by a matching location page on your website, which is what keeps every location ranking.
We bring the plan: We audit your profile against the competitors in your Maps pack and come back with the changes in priority order.
Profile and website, built together: Your GBP and your local SEO are managed by the same in-house team, so your profile and your website reinforce each other.
Measured by calls, not views: We report on calls, direction requests, website clicks and bookings, plus where you rank across your service area on a map grid.
Google Business Profile optimisation is the process of improving a business's free Google listing so it ranks higher in Google Maps and the local results and turns more views into calls and visits. It covers categories, services, business details, reviews, photos, posts and ongoing profile management.
The Maps pack, also called the local 3-pack, is the group of three business listings with a map that appears for local searches like "dentist Burleigh Heads". It usually sits above the organic results, so it gets a large share of the clicks and calls.
Ask consistently, at the right moment, and make it easy. A short link sent by SMS or email after a job or appointment works well for most businesses. Google doesn't allow offering incentives for reviews, so we build processes that stay within its policies.
Common causes include a business name with added keywords, an address that doesn't meet Google's guidelines, a virtual office, or a sudden change to key details. Most suspensions can be fixed with the right evidence and a reinstatement request. We handle that process for you.
Yes. We manage profiles for clinics, franchises and service businesses with several locations, keeping details consistent while building reviews and content for each location.
Fixes to categories and business details can change your visibility within a few weeks. Moving into the Maps pack in a competitive area usually takes 2 to 4 months of consistent reviews, activity and local SEO support.
GBP optimisation is usually part of a local SEO engagement, and it's scoped to the number of locations and how competitive your area is. Book a free GBP review for an accurate recommendation.
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Book a free GBP review. We'll compare your profile with the businesses currently in your Maps pack, show where you rank across your service area, and tell you exactly what to fix first.
You don't need a brief ready. Working out what to do is the job. We'll be in touch within one business day.
