$6,300 in ad spend.
$23,976 in patient revenue.

A regional Queensland dental practice acquiring qualified patients at less than half the industry benchmark and improving every single month.

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Reporting Period: Nov 2025 vs April 2026
Google Ads

Qualified Leads

.71%

Click-Through Rate

Phone Call Leads

Impression Share

Half the cost. Same qualified patients.

The Australian dental industry benchmark for Google Ads cost per lead sits at $150–$400. Sarina Dental achieved $85.00, less than half the lower end of that range, in a competitive regional market.

Industry benchmark

$150–$400 Cost per lead — Australian dental

The accepted range for qualified dental lead generation via Google Ads across Australia, including capital city and regional markets.

Sarina Dental — achieved

$85.00 Cost per lead — and still falling

CPL dropped from $120.70 in December to $70.34 in April as the campaign matured. The trajectory points further down, not up..

A campaign still improving.

December's CPL of $120.70 had dropped to $70.34 by April. Conversion rate climbed from 5.21% to 10.81% over the same period. This is what a maturing Google Ads campaign looks like.

Cost per lead — monthly trend ↓

Nov

$99.81

Dec

$120.70

Jan

$71.72

Feb

$72.89

Mar

$87.12

Apr

$70.34

Conversion rate — monthly trend ↑

Nov

7.46%

Dec

5.21%

Jan

9.09%

Feb

9.09%

Mar

8.33%

Apr

10.81%

Six months of consistent pipeline.

Averaging more than 12 new patient leads per month at under $90 each. A reliable, predictable flow of new enquiries for a regional practice competing against larger operators.

Month	Ad Spend	Leads	Cost / Lead	Conv. Rate
November 2025	$998.07	10	$99.81	7.46%
December 2025	$1,207.04	10	$120.70	5.21%
January 2026 Most Leads	$1,219.31	17	$71.72	9.09%
February 2026	$801.75	11	$72.89	9.09%
March 2026	$1,219.74	14	$87.12	8.33%
April 2026 Lowest CPL	$844.04	12	$70.34	10.81%
Total	$6,289.95	74	$85.00 avg	8.11%

$85 CPL - less than half the benchmark

The Australian dental CPL benchmark sits at $150–$400. Sarina Dental is acquiring qualified leads at less than half the lower end in a competitive regional market.

57% phone call leads - highest intent signal

42 of 74 leads called the practice directly. In dental, patients who call are overwhelmingly ready to book, not browsing, not comparing, ready.

$324 blended patient value per lead

With 80% of new patients returning at an average $180 per visit, each lead carries a $324 blended value, producing 3.8x return on every dollar spent.

CPL fell 43% from December to April

From $120.70 to $70.34 as Google's algorithm learned the practice's ideal patient profile. The campaign gets cheaper and more effective over time.

91% search impression share captured

Unlike budget-constrained campaigns, Sarina Dental appeared in front of virtually every local patient searching for dental services during the campaign period.

12+ new patient leads every single month

A consistent, predictable pipeline averaging more than 12 qualified enquiries per month at under $90 each, regardless of seasonality or market conditions.

Virtually every local search. Captured.

With 91% search impression share, Sarina Dental appeared in front of almost every patient in the Mackay region searching for dental services. The 9% gap represents the ceiling, not a constraint.

$6,300 in ad spend.
$23,976 in patient revenue.

Half the cost. Same qualified patients.

A campaign still improving.

Six months of consistent pipeline.

$85 CPL - less than half the benchmark

57% phone call leads - highest intent signal

$324 blended patient value per lead

CPL fell 43% from December to April

91% search impression share captured

12+ new patient leads every single month

Virtually every local search. Captured.

Ready to build a predictable patient pipeline?

Australia

New Zealand

$6,300 in ad spend.$23,976 in patient revenue.

Half the cost. Same qualified patients.

A campaign still improving.

Six months of consistent pipeline.

$85 CPL - less than half the benchmark

57% phone call leads - highest intent signal

$324 blended patient value per lead

CPL fell 43% from December to April

91% search impression share captured

12+ new patient leads every single month

Virtually every local search. Captured.

Ready to build a predictable patient pipeline?

Australia

New Zealand

Ready to GROW with Us?

$6,300 in ad spend.
$23,976 in patient revenue.