1300 200 990

$6,300 in ad spend.
$23,976 in patient revenue.

A regional Queensland dental practice acquiring qualified patients at less than half the industry benchmark and improving every single month.
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  • Reporting Period: Nov 2025 vs April 2026
  • Google Ads

Qualified Leads

.71%

Click-Through Rate

%

Phone Call Leads

%

Impression Share

Half the cost. Same qualified patients.

The Australian dental industry benchmark for Google Ads cost per lead sits at $150–$400. Sarina Dental achieved $85.00, less than half the lower end of that range, in a competitive regional market.
Industry benchmark
$150–$400 Cost per lead — Australian dental
The accepted range for qualified dental lead generation via Google Ads across Australia, including capital city and regional markets.
Sarina Dental — achieved

$85.00 Cost per lead — and still falling
CPL dropped from $120.70 in December to $70.34 in April as the campaign matured. The trajectory points further down, not up..

A campaign still improving.

December's CPL of $120.70 had dropped to $70.34 by April. Conversion rate climbed from 5.21% to 10.81% over the same period. This is what a maturing Google Ads campaign looks like.
Cost per lead — monthly trend ↓
Nov
$99.81
Dec
$120.70
Jan
$71.72
Feb
$72.89
Mar
$87.12
Apr
$70.34
Conversion rate — monthly trend ↑
Nov
7.46%
Dec
5.21%
Jan
9.09%
Feb
9.09%
Mar
8.33%
Apr
10.81%

Six months of consistent pipeline.

Averaging more than 12 new patient leads per month at under $90 each. A reliable, predictable flow of new enquiries for a regional practice competing against larger operators.

Month Ad Spend Leads Cost / Lead Conv. Rate
November 2025 $998.07 10 $99.81 7.46%
December 2025 $1,207.04 10 $120.70 5.21%
January 2026 Most Leads $1,219.31 17 $71.72 9.09%
February 2026 $801.75 11 $72.89 9.09%
March 2026 $1,219.74 14 $87.12 8.33%
April 2026 Lowest CPL $844.04 12 $70.34 10.81%
Total $6,289.95 74 $85.00 avg 8.11%

$85 CPL - less than half the benchmark

The Australian dental CPL benchmark sits at $150–$400. Sarina Dental is acquiring qualified leads at less than half the lower end in a competitive regional market.

57% phone call leads - highest intent signal

42 of 74 leads called the practice directly. In dental, patients who call are overwhelmingly ready to book, not browsing, not comparing, ready.

$324 blended patient value per lead

With 80% of new patients returning at an average $180 per visit, each lead carries a $324 blended value, producing 3.8x return on every dollar spent.

CPL fell 43% from December to April

From $120.70 to $70.34 as Google's algorithm learned the practice's ideal patient profile. The campaign gets cheaper and more effective over time.

91% search impression share captured

Unlike budget-constrained campaigns, Sarina Dental appeared in front of virtually every local patient searching for dental services during the campaign period.

12+ new patient leads every single month

A consistent, predictable pipeline averaging more than 12 qualified enquiries per month at under $90 each, regardless of seasonality or market conditions.

Virtually every local search. Captured.

With 91% search impression share, Sarina Dental appeared in front of almost every patient in the Mackay region searching for dental services. The 9% gap represents the ceiling, not a constraint.
Search impression share
91%
captured
Impressions captured 91%
Impressions missed 9%

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