1300 200 990

$81,816 in revenue.
$7,404 spent.

23.6X ROAS!

How a spare wheel retailer turned a lean Google Ads budget into $81,816 AUD in revenue over 18 months, with a best month that returned an estimated $23.60 for every dollar spent.
  • Reporting period: 18 months · Spotlight: August 2026
  • Google Ads

Confirmed Sales

$ .60

Cost Per Conversion

.85%

Conversion Rate

.41%

Click-Through Rate

.79

Avg. cost per click

Total conversions

Total clicks

Total impressions

More than double what counts as exceptional.

Ecommerce benchmarks for Google Ads typically target a 3–5x ROAS as a healthy return, with 8–10x considered exceptional. Pony Parts Australia's best month returned an estimated 23.6x on ad spend: $16,843 in revenue from $713.90 invested.

That result was driven by an extremely efficient $1.79 average CPC and a 20.85% conversion rate across all three active campaigns.
Return on ad spend vs. ecommerce benchmarks
Healthy benchmark3–5x
Exceptional benchmark8–10x
Pony Parts Australia, Aug 202623.6x
Bars scaled to 23.6x. ROAS is estimated from confirmed sales × average order value.

Why specialist targeting wins every time.

The campaign was not dependent on aggressive spending. At $1,350 per month, it averaged 4 new jobs and $95,000 in revenue. Increasing budget is projected to produce proportionally higher results.

Maximum output from a lean budget.

August 2026 was Pony Parts Australia's strongest single month on record. Three Search campaigns ran concurrently on a combined daily budget of $23.35, targeting buyers actively searching for specialty parts.

The result: 2,582 impressions, 398 clicks and 83 total conversion actions, all at an average of $1.79 per click. At $8.60 per conversion and an $802 average order value, the gap between cost and return is what makes August stand out.

21

Sales

Real purchases at an $802 average order.

33 

Form submissions

Buyers requesting quotes and details.

16

Phone call enquiries

High-intent calls about fitment and compatibility.

$23

Returned per $1 spent

Estimated revenue for every ad dollar.

Three audiences. One structure built on intent.

The Leads campaign was the primary revenue driver, generating 63 of the month's 83 conversion actions at the lowest cost per conversion of the three.
Campaign Spend Clicks CTR CPC Conversions Cost / Conv.
MT - Leads - Search Top performer $406.06 222 19.24% $1.83 63 $6.45
MT - Awareness - AUS $154.21 94 14.33% $1.64 16 $9.64
MT - NZ Leads - Search $153.64 82 10.62% $1.87 4 $38.41
Total $713.90 398 15.41% $1.79 83 $8.60
Leads · Australia

Captured buyers ready to purchase

High-intent Australian searchers delivered the bulk of the month's conversions at a 19.24% CTR and just $6.45 per conversion.
Awareness · Australia

Punched above its weight

On $154.21 of spend, a broader audience still clicked at 14.33% and produced 16 conversion actions, including purchases, forms and calls.
Leads · New Zealand

Small budget, measurable return

Running on a minimal $5/day, the NZ campaign added leads at a $1.87 CPC, proving even the smallest allocation pulled its weight.

What the numbers actually mean.

23.6× estimated ROAS

An estimated $16,843 in revenue from 21 confirmed sales on $713.90 spend: well over double the 8–10x considered exceptional by ecommerce advertising benchmarks.

$1.79 average CPC

Under $2 per click across 398 clicks and all three campaigns: high-intent buyer traffic at a fraction of the cost typical in competitive retail categories.

1 in 5 clicks converted

A 20.85% conversion rate from 398 clicks, into a purchase, form submission or phone call, well above the ecommerce average of 2–4%.

16 phone enquiries

Callers with specific questions about compatibility or fitment are further along the purchase decision than a standard form submission.

$802 average order

Across a $788 and $878 product mix, 21 confirmed sales each cost roughly $34 in total ad spend, returning about $23.60 for every dollar.

All on $23.35 a day

Three campaigns running at once on a combined daily budget under $24, proof that campaign structure and targeting precision drive returns more than raw spend.

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