1300 200 990

272 Real bookings.
$933 Spent.

20X ROAS!

A $4/day Google Ads campaign that delivered confirmed Fresha appointments. Not leads, not form fills, at $3.43 each, for five consecutive months.
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  • Reporting Period: Nov 2025 vs March 2026
  • Google Ads

Confirmed Bookings

$ .43

Cost Per Booking

.54%

Conversion Rate

.78%

Click-Through Rate

$

Est. Revenue
ONLY $933 SPent

Consistent results across five months.

Every month delivered bookings below $4.03 per conversion, with January hitting peak performance at $2.83 per booking. The March dip reflects the campaign concluding partway through the month.
Month Ad Spend Bookings Cost / Booking
November 2025 $195.16 58 $3.36
December 2025 $193.83 51.59 $3.76
January 2026 Best Month $196.49 69.41 $2.83
February 2026 $213.47 53 $4.03
March 2026 $134.06 40 $3.35
Total $933.01 272 $3.43 avg
Monthly clicks
Monthly impressions

This campaign was running with one hand tied.

At $4/day, the campaign was budget-constrained from the start. The targeting, the messaging, the conversion funnel, all of it worked. The only limit was spend.
The constraint
63.8% of eligible impressions lost to budget
The opportunity
750+ projected bookings with full budget
The campaign was visible and converting but nearly two thirds of available searches went unseen. Every one of those was a potential booking left on the table.

Modelling the existing CTR and conversion rate against the full impression pool without changing a single element of the strategy, projects 750+ bookings and ~$51,000 in estimated revenue.

272 confirmed bookings

Every conversion is a real Fresha appointment on the calendar. Not a lead, not a form fill, a booked client with a confirmed time slot.

20× estimated return

$933 in spend generated an estimated $18,496 in revenue across Rife Frequency Healing and Kinesiology appointments over five months.

1 in 3 clicks booked

That's a 33.54% conversion. One in three people who clicked booked an appointment, reflecting near-perfect alignment between targeting, audience intent, and the simplicity of Fresha.

4× the industry average

10.78% CTR! More than four times the Google Ads industry average of 2–3%, confirming ads were reaching exactly the right audience with messaging that resonated immediately.

$3.43 per confirmed booking

In a wellness market where a single appointment typically generates $60-$150+, a $3.43 cost-per-booking represents an extraordinary acquisition efficiency.

All of this on a $4 daily budget

With 63.8% of eligible impressions lost to budget cap, this performance represents a fraction of what's available. The ceiling hasn't been touched.

The model is proven. The upside is clear.

$18,496 revenue
Current - $4/day

+

$46,240 revenue
Scaled - $10/day

+

Average Position
Full potential - $15/day

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The strategy is proven. Let's remove the only thing holding it back.
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