What are the most important SEO trends in 2026?
The most important SEO trends in 2026 include adapting to Google’s AI-driven search experience, competing in hyper-local search results, and focusing on high-quality, strategic content. Businesses that align with these changes can still grow through organic traffic, but ignoring them risks losing visibility altogether.
At Marketing Together, we’ve made sure all of our clients are not only aware of these changes, but actively adapting to them. SEO in 2026 isn’t about chasing every new tactic, it’s about knowing what actually matters.
One of the biggest seo trends 2026 is how search itself is evolving. Google’s new Search Generative Experience (SGE) is changing the way users see and interact with content on results pages.
SGE uses AI to generate answers directly in search, sometimes pushing traditional links further down the page. That means even if your website is ranking well, you could still lose visibility if you’re not optimising for these new layouts.
We’ve already started adapting strategies for our clients, focusing on structured data, clear topical coverage, and content that directly answers user questions. But SGE is a deep topic, and we won’t cover it fully here. If you’re curious, this breakdown explains how SGE may impact your rankings and click-through rates.
Local businesses are stepping up their SEO game in 2026 and that means ‘local seo services’, ‘seo services near me’, and other location-based terms are more competitive than ever. We’ve seen this in real time with one of our clients who’s a bulk-billing ultrasound clinic on the Gold Coast. Through consistent blog publishing and a focused local SEO strategy, we’ve helped them rank at the top of search results for terms like ‘bulk billing ultrasound gold coast’. For the clinic, that top organic result is basically a free ad, they’re not paying Google to show up as it’s purely organic, and even if they stopped paying us for SEO services, their blog rankings would still hold strong.
That’s the power of local SEO when done properly. It’s long-term, sustainable marketing.
Despite all the talk about AI-generated content, high-quality, human-written content still ranks best. In fact, strategic content that reflects real expertise is more important than ever in 2026.
That’s why seo and content strategy go hand-in-hand. At Marketing Together, our own SEO offering has evolved to reflect this. We’ve introduced new service packages; Essential, Growth, and Authority, to better match different content needs and goals. Some businesses need to focus on foundational pages and basic visibility, while others need consistent blog content, landing pages, and high-volume content strategies to compete at scale. The goal isn’t just to publish content. It’s to create the right content structured for Google and valuable for users.
In 2026, technical SEO is the foundation, not the cherry on top. If your site is slow, messy, or hard to crawl, it doesn’t matter how good your content is.
Key elements to focus on:
We’ve worked with several clients to optimise their site structure, fixing things like broken internal links, improving page speed, and adding schema markup. These changes might seem small, but they’ve made a measurable impact on rankings.
Another key seo trend 2026 is integration. SEO doesn’t exist in a silo anymore. It intersects with web development, UX, paid ads, content strategy, and even branding.
We’ve seen clients get the best results when SEO aligns with their overall business goals, whether that’s generating leads, building authority, or launching new products. That’s why our approach at Marketing Together has always been to look at the big picture. Rankings are nice, but what matters is growth, conversions, and visibility where it counts.
SEO in 2026 is more complex, and more powerful, than ever before. With AI reshaping search results, local SEO heating up, and content quality under the microscope, now is the time to invest in a strategy that actually works.
At Marketing Together, we help businesses across Australia cut through the noise and create SEO strategies that deliver long-term, measurable growth. Whether you’re a local clinic, an eCommerce brand, or a growing service provider, we’ll help you show up where your audience is looking.
Let’s build a strategy that grows your visibility, and your business. 👉 Get in touch with Marketing Together for your free consultation and find out how our SEO services can help you stay ahead this year.
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