Get Started
in 60 Seconds
Book a Free
Consultation

What is the role of ad targeting options like custom audiences and retargeting in Meta advertising?

Home » Docs » Social Media Marketing » What is the role of ad targeting options like custom audiences and retargeting in Meta advertising?

What is the role of ad targeting options like custom audiences and retargeting in Meta advertising?

Custom audiences and retargeting allow businesses to reach specific segments of their audience with tailored messages. Custom audiences are created using existing customer data, while retargeting targets users who have previously interacted with the business, such as visiting the website or engaging with previous ads.

Learn More: About custom audiences | Meta Business Help Center 

Marketing Together – Free Website Offer

We understand the importance of a website, it is the core of your online presence.

That’s why we’re offering a new, custom-designed, conversion-optimised website for free when you sign up for six months of digital marketing services, a $5000 value at no extra cost.

Don’t let your website be the weak link in your marketing strategy. Click the button below.

Read More
Insights

What are Meta ads copy best practices?

Read more

What are lookalike audiences in Meta advertising, and how are they created?

Read more

How do you determine what creative to use in Meta advertising campaigns?

Read more

What ad formats are available for Meta advertising on Instagram?

Read more

What is a social media audit and why is it important?

Read more
Our Affiliates

Ready to GROW with Us?

Name(Required)
Google Ads Partner Gold CoastMeta Advertising Gold CoastShopify Partner Gold Coast
2025 Social Media Excellence Award
2024 Auspreneur
Meta Advertising Gold CoastGoogle Ads Partner Gold CoastShopify Partner Gold Coast