Why You Need a Digital Marketing Strategist

In today’s market, almost every business is investing in some form of digital marketing. If you’re not, you’re already behind. But even if you are, getting a step up in Australia’s digital marketing space takes more than running a Google ad or sending a newsletter. Digital marketing is complex, with countless platforms, tools, and tactics to choose from. Without clear direction, it’s easy to waste money and miss opportunities. That’s why understanding the full scope of what goes into a strategy is so important, and working with a digital marketing strategist or agency can make all the difference. In this guide, we’ll unpack what digital marketing involves, how each component supports your growth, and how a digital marketing strategist or agency can help you turn your marketing from guesswork to strategy.

What Is Digital Marketing?

Digital marketing refers to the use of online channels like search engines, websites, social media, and email to reach and convert audiences. It’s how brands compete and connect with consumers in today’s internet-driven world.

For Australian businesses, digital marketing is more than just a tactic, it’s a growth engine. Whether you’re a tradie, a professional service provider, or a retail store, your customers are online and actively searching for what you offer. The challenge is standing out, and that’s where having a clear, strategic approach is essential, especially with guidance from an experienced digital marketing strategist or agency.

The Core Components 

Digital marketing covers a range of tools and channels, each playing a unique role. Here’s a breakdown of the essentials, and how they work together to build a complete strategy.

Search Engine Optimisation (SEO)

SEO improves your website’s visibility in search engines like Google. The higher you rank for relevant searches, the more organic traffic you receive, without ongoing ad spend.

For Australian businesses, local SEO is crucial. Whether someone is searching for a “lawyer in Perth” or a “coffee shop in Newcastle,” location-based optimisation helps you show up where it matters most.

Paid Advertising (Google and Meta)

Paid ads offer instant exposure. Google Ads get your business seen in search results, while Meta Ads (Facebook and Instagram) help you reach people through targeted, visual campaigns.

If you’re thinking of investing in paid ads, you’ll want to know what to budget for, here’s our breakdown of how much Google Ads cost.

Both platforms can be powerful, but they work best when aligned with a broader strategy, one that a digital marketing strategist or agency can help build and optimise.

Email Marketing

Email remains one of the most cost-effective channels, with a high return on investment when done right. With tools for automation, segmentation, and personalisation, you can build stronger customer relationships and drive repeat business.

For local businesses, compliance with the Spam Act 2003 and audience-specific messaging are key. Strong email marketing in Australia combines smart timing, quality content, and audience understanding.

Social Media Marketing (Organic)

Organic social media isn’t just about presence, it’s about building trust, authority, and engagement over time.

A consistent, on-brand presence can drive traffic, humanise your business, and support long-term growth, especially when managed under the guidance of a digital marketing strategist or agency who understands the platform dynamics.

Website Design & Development

Your website is often your first impression, and a key sales tool. It should be fast, mobile-optimised, and built with conversions in mind.

A custom website development approach ensures your site is tailored to your brand, audience, and business goals. Whether you’re capturing leads or selling online, your website should support your digital marketing strategy, not sit separately from it.

Why Digital Marketing Matters for Australian Businesses

Australians are highly active online with over 91% of the population using the internet and more than 20 million mobile connections. These figures have been growing and will continue to, as outlined in the Digital 2024 Australia Report.

This means your audience is already online researching, comparing, and making decisions. If your digital presence is weak or scattered, you’re likely losing business to competitors who are simply more visible.

A clear strategy, backed by the expertise of a digital marketing strategist or agency can help you meet customers where they are and turn that attention into action.

How to Choose a Digital Marketing Strategist

Choosing the right strategist is about more than qualifications, it’s about experience, industry understanding, and the ability to tailor a plan to your specific needs. At Marketing Together, we’ve spent years crafting digital strategies that actually work. From small business campaigns to complex, multi-channel builds, we don’t just execute tactics, we design plans that get results.

Every business has different goals, budgets, and audiences. A good digital marketing strategist or agency like us will help you find the right balance of SEO, paid media, content, and design to match where you are and where you want to go.

Book a strategy session with our team at Marketing Together to get started.

Digital marketing isn’t just one thing, it’s a network of tools, platforms, and tactics working together toward a goal. Without a strategy behind it, even the best tools won’t get results.

Working with a digital marketing strategist helps you bring clarity, focus, and long-term growth to your online presence. If you’re ready to stop guessing and start growing, let’s chat.