The Best Social Media Platforms for Aussie Businesses in 2025.

In 2025, the digital landscape is more competitive than ever, and choosing the best social media platforms for your business can feel overwhelming. Whether you’re a local Gold Coast café, an eCommerce brand, or a B2B consultancy, there’s no one-size-fits-all solution. The truth is, the most effective strategy isn’t about choosing just one platform, it’s about creating a multi-platform presence that aligns with your audience, goals, and brand voice.

At Marketing Together, we help businesses across Australia build that strategy, from crafting platform-specific content to managing paid advertising and organic growth across the board.

What Makes a Platform the “Best Social Media Platform”?

It’s tempting to ask, “What’s the best social media platform to use?” But really, the better question is: “What’s best for your specific goals?”

Each platform has its own strengths, audience behaviours, and content formats. What works brilliantly for a fashion label may fall flat for a financial service provider. The best social media platforms are the ones that allow your business to connect authentically with your target market, whether that’s through visuals, thought leadership, ads, or all of the above.

Here’s what you need to consider:

• Audience demographics: Where does your ideal customer spend time online?
• Content type: Are you sharing behind-the-scenes videos, infographics, blog links, or educational posts?
• Business goals: Looking for awareness, traffic, leads, or conversions?
• Ad potential: Which platforms support your paid strategy and budget?
• Ease of management: Do you have time to post consistently, or will you outsource? 

Best Social Media Platforms for Businesses in 2025

Let’s look at the key players in Australia right now and how they fit into a high-performing strategy.

Meta: Facebook & Instagram

Still the most widely used platforms in Australia, Facebook and Instagram remain central to most businesses’ social strategies. Facebook is powerful for local community engagement, groups, and paid advertising. Instagram thrives on visual content, storytelling, and brand personality, especially with Reels and Stories formats.

Meta’s ad platform allows for cross-platform targeting, meaning your ads can run on both simultaneously improving reach and cost-efficiency. Our team specialises in building and managing Meta ad strategies that actually convert. Learn more about that on our social media marketing page.

Best for: Local businesses, retail, service-based industries
Use it for: Lead generation, community building, brand awareness, retargeting

LinkedIn

If you’re in B2B, professional services, recruitment, or education, LinkedIn is one of the best social media platforms to establish authority and build trust. Unlike other channels, users come to LinkedIn expecting professional insights, business news, and industry commentary, making it ideal for thought leadership and lead generation.

LinkedIn content strategies often combine personal branding, company updates, and smart use of blog content. If you’re posting articles or case studies, this is where they belong.

Explore how we help businesses amplify their reach on LinkedIn with our LinkedIn marketing services.

Best for: B2B, consultants, financial and legal services
Use it for: Authority-building, lead generation, hiring

TikTok

Short-form video continues to dominate, and TikTok has evolved into more than just dance trends. It’s now a platform where brands can go viral with clever campaigns, product education, behind-the-scenes footage, and real-time interaction with their audience.

But TikTok success relies heavily on consistency and content relevance. Without a clear creative strategy, it can be a time and resource waster. Our social media content team helps brands navigate this creatively and efficiently, especially when you’re short on time.

Best for: Consumer brands, food & lifestyle, eCommerce
Use it for: Awareness, community engagement, brand voice

Why a Multi-Platform Strategy Matters

A common misconception is that one platform will carry your entire digital strategy. In reality, the most successful brands are those that show up consistently across multiple platforms, with messaging tailored to each audience and channel.

Using a combination of organic content and paid social media ads, brands can build trust, increase brand recall, and stay top-of-mind at every stage of the customer journey.

A strong social strategy doesn’t stand alone. To truly maximise results, many businesses pair their organic content with targeted paid advertising including Meta Ads and Google Ads for search visibility.

When used together, these platforms help you reach potential customers at different stages of the buyer journey. If you’re exploring ad options, this Google Ads pricing breakdown from wordstream offers helpful insight into industry-specific CPC benchmarks across Australia.

Building a Strategy That Works for You

So, how do you choose the best social media platforms for your business? It comes down to:

• Knowing your target market
• Being realistic about time and resources
• Creating platform-specific content
• Using data to test, learn and refine
  

This isn’t something most businesses can juggle alone. Between running operations, managing staff, and delivering services, marketing often falls to the bottom of the list, and that’s where we step in.

There’s No One Best. Only What Works

While everyone’s looking for the next ‘best social media platform’, the truth is that the most effective approach is a tailored mix. The best social media platforms are the ones that align with your goals and work together as part of a broader strategy. For most Aussie businesses in 2025, success isn’t about posting on the ‘best platform’, it’s about being consistent, relevant, and strategic.

At Marketing Together, we help you craft a full-service digital strategy to utilise various platforms and reap all the benefits of social media as a whole. If you’re ready to make that happen, contact Marketing Together today.