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Tag: segmenting

The STP Marketing Model: Complete Guide

Simon Gilchrist October 8, 2021 No Comments

Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined communication. It concentrates on…

How to Define a Unique Selling Proposition

Simon Gilchrist September 27, 2021 No Comments

Have you defined your Unique Selling Proposition? Your USP is what makes your business different to competitors. In a sea of competition, customers are overwhelmed with options. Naturally, you need…