Focus: Page 1 Dominance & High-Intent Lead Acquisition
+%
Click Growth
15 → 111 monthly clicks
+%
Impression growth
197 → 1,240 monthly
+.4
Position improvement
spots gained on Google
.6
Current avg. position
Firmly on Page 1
Strategic Note: In the settlement industry, a jump from 15 to 111 clicks is massive. While the CTR percentage adjusted as the site began ranking for broader industry terms, the 7.4x increase in actual traffic means the business is seeing significantly more inquiries than ever before.
Key Analysis: From "Invisible" to "In-Demand"
Monthly clicks
Monthly impressions
In September 2025, Peter Groom Settlements was sitting at an average position of 30.0. Statistically, less than 1% of users click on Page 3. The business was essentially invisible to anyone who didn't already know their name. By March 2026, you moved them to an average position of 7.6. They are now firmly planted on Page 1. In the high-stakes world of property settlements, being on the first page establishes immediate trust and professional authority.
Average Google position
September 2025
Position 30 (Page 3, invisible)
March 2026
Position 7.6
Top 10 Google ranking
Vaulted from Page 3 to an average position of 7.6
1,240 impressions/month
Brand in front of active property seekers
7× more traffic
640% click increase, from stagnant to in-demand
Reduced reliance on paid ads
Organic Page 1 presence cuts costly PPC spend
24/7 lead generation engine
Compounding traffic asset that works around the clock
Local authority established
Trusted presence in a high-stakes property market
Ready to own Page 1 in your market?
We specialise in high-intent SEO for legal and property professionals.
