From page 5 to page 2
in 8 months.

Hearing Matters has transitioned from a deep search result to a highly competitive player in the hearing services sector and is now one optimisation push away from page 1.

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Reporting Period: July 2025 vs. March 2026
Organic Traffic Growth

+ .8%

Click Growth

239 → 394 monthly clicks

+ .3%

Impression growth

53,800 → 71,700 monthly

+ %

Average CTR

spots gained on Google

+ .6%

Average Position

Up 24 Spots!

Eight months. Every metric moved.

Across clicks, impressions, CTR and position, the July 2025 baseline tells a very different story to where the site sits today.

Monthly clicks

Monthly impressions

The most vital number in this report.

In July 2025, an average position of 41.6 meant potential clients had to scroll to page 4 or 5 to find the site. By March 2026, the site sits consistently at the top of page 2.

July 2025

41.6 Average position: Effectively buried

March 2026

17.2 Average position: Goldilocks zone

From page 5 to the top of page 2

Average position improved by 58.6% over eight months. Google now views Hearing Matters as a credible, authoritative source for hearing services queries in the local market.

71,700 impressions in March alone

A 33.3% increase in visibility signals that Google has significantly upgraded the site's authority for hearing-related queries compared to eight months ago.

CTR grew alongside rankings

Not only is the site ranking higher, the search snippets are actively capturing interest. Users are seeing the listing and choosing to click through at a measurably higher rate.

July vs March, side by side.

The March data shows a tighter, more stable correlation between impressions and clicks — the hallmark of a healthy, maturing SEO foundation.

Monthly clicks comparison

July 2025

239

March 2026

394

Monthly impressions comparison

July 2025

53.8K

March 2026

71.7K

Average position improvement

July 2025

41.6

March 2026

17.2

Daily click peak performance

July 2025

~10 per day

March 2026

20+ per day

From page 5 to page 2
in 8 months.