In today’s fast-moving world of digital marketing, SEO is often the most misunderstood and most overlooked channel. Despite its importance, many small and mid-sized businesses either don’t prioritise it, or worse, don’t know where to start. If you’re doing your own marketing, SEO likely isn’t front of mind, yet it’s one of the most critical long-term growth drivers. As the digital landscape becomes more competitive, more and more businesses are turning to search engine optimisation consultants to help them rank, stay visible, and get results. These professionals, especially when working as part of a full-service agency, bring the expertise and strategy needed to cut through the noise.
In this blog, we’ll unpack what SEO consultants actually do, what makes them valuable, and how to know if your business could benefit from one. If you’ve ever wondered what a search engine optimisation expert really does, keep reading.
What Do Search Engine Optimisation Consultants Actually Do?
Search engine optimisation consultants, like those working within agencies like Marketing Together, play a far more strategic role than just “getting you to rank higher on Google.”
They’re responsible for developing, guiding, and executing long-term strategies tailored to your business goals. Unlike generic marketers or in-house teams who may touch SEO occasionally, consultants are focused entirely on improving your search performance. That includes conducting technical site audits, researching competitor behaviour, identifying high-impact keywords, and creating a roadmap for sustainable growth.
At an agency level, SEO consultants also work closely with content strategists, developers, and paid media teams to ensure everything aligns from messaging to performance.
The Core Services SEO Consultants Provide
Technical SEO & Site Health
A solid SEO strategy starts with a strong foundation. SEO consultants will begin by auditing your site’s technical health, identifying crawl issues, broken links, site speed problems, mobile responsiveness, and indexing errors.
This is where SEO website developers often come into play, fixing deeper backend issues that could be holding your rankings back. Without clean site architecture, no amount of keyword optimisation will work.
Content Strategy & Keyword Planning
Once the technical side is sorted, consultants shift focus to content and keywords. They identify what your ideal customers are searching for, and how you can create or improve content to meet that demand.
This often includes building a content calendar, auditing existing pages, and aligning your messaging. SEO content isn’t just about stuffing in keywords, it’s about balancing user intent, quality writing, and brand alignment. This is also where branding and advertising overlaps with SEO, because your messaging needs to resonate as well as rank.
Ongoing SEO Management
Search doesn’t stand still. A good consultant will provide monthly optimisation, ongoing keyword tracking, performance reports, and strategy refinement.
In the Australian market, this ongoing work is especially important, as search behaviours and competitors can vary by region. Effective search engine optimisation management in Australia means staying on top of Google’s algorithm changes while also adapting to local market shifts.
Do You Actually Need Search Engine Optimisation Consultants?
If your website is live but traffic is flat, or you’re publishing blogs with no traction, you’re not alone. Many businesses give up on SEO because they don’t see results straight away. But SEO isn’t an instant win, it’s a long-term investment, and one that works if you approach it the right way.
An SEO consultant can help you figure out why your efforts aren’t working, what’s holding your site back, and what opportunities you’re missing. Whether it’s outdated plugins, poor keyword targeting, or lacking content, they know how to spot the issues and fix them.
At Marketing Together, we’ve spent years working with businesses across industries to develop SEO strategies that actually increase traffic and pose benefits. If you’re tired of guessing your way through it, investing in a search engine optimisation consultant can give you clarity and direction.
How to Choose the Right SEO Consultant
Not all SEO consultants are created equal. When looking for someone to support your business, keep an eye out for:
- Proven results with real clients
- A strategic approach: not one-size-fits-all packages
- Clear communication and reporting
- Experience in your industry or business type
A good consultant or agency will be transparent, proactive, and aligned with your goals. If you’re looking for a partner that blends technical skill, content strategy, and commercial thinking, book a discovery call with Marketing Together. We’ve helped clients all over Australia grow their online visibility with tailored SEO strategies.
If you want to get a better sense of what Google itself recommends for SEO, check out the official Google Search Central SEO Starter Guide. It’s a solid overview, but working with a consultant helps you interpret and apply that information effectively.
In today’s digital space, guessing your way through SEO just doesn’t work anymore. The right strategy, backed by expert execution, can be the difference between being found and being forgotten.
If you’re ready to get serious about SEO, book a strategy session with Marketing Together. We work with clients across Australia, from the Gold Coast to Sydney, Melbourne, Brisbane and beyond, to help you grow smarter, not just louder.
Marketing Together – Free Website Offer
We understand the importance of a website, it is the core of your online presence.
That’s why we’re offering a new, custom-designed, conversion-optimised website for free when you sign up for six months of digital marketing services, a $5000 value at no extra cost.
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