What are the most common marketing mistakes businesses are making in 2026?
The biggest marketing mistakes in 2026 include launching campaigns without a clear funnel, ignoring creative quality, underestimating the role of strategy, and sending traffic to poor-performing websites. These errors drain budget and slow growth, but with the right digital marketing strategy, they’re completely avoidable.
At Marketing Together, we’ve helped businesses across a wide range of industries grow through smart, strategic marketing. We see how fast trends change, and because we’ve lived through all of them, we know what works, and what doesn’t, in today’s market.
You wouldn’t ask someone to marry you on the first date, so why do so many businesses expect someone to convert on the first ad click?
In 2026, customers need more touchpoints. If your digital marketing strategy doesn’t include remarketing, nurture sequences, or email flows, you’re leaving money on the table. Sending cold traffic straight to a product or booking page rarely works unless you’re in a niche where fast action is the norm.
That said, not every business needs a complex funnel and we get that. At Marketing Together, we know how to assess when a funnel is essential, and when it’s not. That’s the difference experience makes. Our strategies guide customers from awareness to action in a way that fits your offer whether that’s through a full customer journey, or a more streamlined path to conversion.
Creative isn’t a “nice to have”, it’s a performance tool. If your visuals or messaging are outdated, generic or just plain boring, your campaigns will fall flat, no matter how good your targeting is. In 2026, ad fatigue is real. People scroll fast, so your ad creative needs to be thumb-stopping and conversion-focused. That means well-designed graphics, engaging video, and copy that actually speaks to your audience.
Our in-house graphics team at Marketing Together is built specifically for this. With years of experience across platforms like Facebook, Instagram and Google, we create carousels, reels, static ads, and campaign content that actually performs because we’ve seen what works, and we know how to make it happen.
You could have the best campaign strategy and the most stunning ad creative, but if your website is slow, confusing, or hard to navigate, it won’t convert. We’ve seen it time and time again: businesses spending thousands on traffic and wondering why conversions are low, when the real issue is the website. Whether it’s poor mobile experience, no clear call to action, or clunky navigation, a weak site is where good campaigns go to die.
If you’re not sure what makes a site perform, this guide from Mailchimp offers a solid breakdown of what a high-converting landing page actually needs.
That’s exactly why we offer every new client a professionally designed and developed website – completely free – when you sign up for at least six months of digital marketing with us. Our websites are valued at $5,000, and these are custom-built, performance-first websites designed to match the strategy behind your campaigns. Because we know a strong digital marketing strategy starts with a strong foundation. We’re confident we can get you results through digital marketing as long as your website is built to convert, that’s why if you invest in us we will invest in you.
One of the most common mistakes we see is businesses trying to “do more marketing” without a clear plan. It usually looks like this: post more on social media, boost a few Facebook posts, run some Google Ads, but there’s no direction. No audience research. No long-term goal. Just scattered efforts that don’t connect. Without a proper digital marketing strategy, this kind of reactive marketing burns budget fast and delivers very little.
At Marketing Together, strategy comes first. We build campaigns that are tied to outcomes: leads, sales, conversions. And we back every tactic with data, research, and testing so you’re never just “doing marketing” you’re doing what works.
We get it, as a business owner or internal team, you’ve got a lot on your plate. It can be tempting to manage your own ads, post on social media here and there, and DIY your SEO when you can. But this often leads to burnout, inconsistent messaging, and wasted time. Worse, it usually leads to marketing decisions based on guesswork instead of experience.
Our clients trust us to take the guesswork out of their marketing. With specialists across strategy, creative, paid ads, SEO and content, we manage the full marketing function so you can focus on running, and growing, your business.
Most businesses don’t fail because their product or service isn’t good, they fail because their marketing doesn’t reach the right people, or doesn’t convert once it does. That’s the bad news.
The good news? Every one of these mistakes is fixable, and avoidable, with the right digital marketing strategy in place.
At Marketing Together, we don’t just “run ads.” We build strategies that work, from targeting and funnel building to creative execution and website optimisation. We’ve helped businesses across Australia scale with campaigns that are structured, tested, and driven by real results, not guesswork.
Let’s talk about how we can grow your business in 2026 and avoid the mistakes that hold so many brands back. 👉 Contact us at Marketing Together today for a free consultation.
We understand the importance of a website, it is the core of your online presence.
That’s why we’re offering a new, custom-designed, conversion-optimised website for free when you sign up for six months of digital marketing services, a $5000 value at no extra cost.
Don’t let your website be the weak link in your marketing strategy. Click the button below.
