After working with businesses across a wide range of industries from healthcare to eCommerce, tradies to national service providers, one thing is clear: there’s no such thing as a one-size-fits-all digital marketing strategy.
Every industry has its own challenges, behaviours, and audiences. But across all that variety, we’ve learned some key lessons that help us build better campaigns, create smarter strategies, and ultimately deliver results that matter, no matter the business.
At Marketing Together, we’re not locked into one playbook. We adapt, we test, and we bring the insights we’ve gained from working with dozens of industries into every campaign we launch. Here are some of the biggest things we’ve learned along the way and how they shape the way we work.
What works for one business won’t always work for another. An approach that drives results in healthcare might completely flop in retail. B2B campaigns need a different tone than B2C. Some audiences need nurturing; others want fast answers. That’s why we never use cookie-cutter strategies. Every campaign we run is tailored to the business, the offer, the audience and the platform.
As a digital marketing strategist, the biggest mistake we see is brands trying to copy-and-paste someone else’s approach. That’s not how growth happens and it’s definitely not how we work at Marketing Together.
No matter the industry, creative makes the difference. A great offer will fall flat with bad visuals, and even a simple service can shine with the right imagery and messaging. We’ve noticed a clear trend: campaigns perform best when clients provide real, authentic visuals, photos of their work, team, location, or products. That personal content connects in a way stock imagery simply can’t.
That said, not every business has a media library ready to go and that’s okay. Our in-house graphics team knows how to build performance-driven visuals with whatever we’re given. Whether it’s raw phone snaps, a few brand assets, or starting from scratch, we create content that works. It’s a big reason our clients trust us to bring their brand to life online, and why they see real results from their campaigns.
Not every campaign needs a complex multi-step funnel, but some do. We’ve worked with brands that benefit from long customer journeys: ad → landing page → nurture sequence → conversion. Others? A simple click-to-call ad works perfectly. The trick is knowing which approach fits the business and the audience. And that’s something only experience can teach you.
At Marketing Together, we assess each campaign from every angle – offer, audience, platform, budget – and decide what kind of funnel (if any) will drive the best outcome. Sometimes, simpler really is smarter.
You’d be surprised how many established businesses haven’t nailed down exactly who they’re targeting. It’s more common than you’d think and it’s something we help with all the time. Whether it’s refining demographics, clarifying messaging, or identifying pain points, we help our clients figure out who they’re really speaking to and how to say it in a way that drives clicks, leads and conversions.
This is where a custom marketing strategy makes all the difference. Without audience clarity, you’re just guessing and marketing should never be guesswork.
We’ve seen it time and time again: the most successful campaigns come from clients who are collaborative, open to testing, and invested in long-term growth. That doesn’t mean micro-managing, it means working together, sharing insights, and trusting us to do what we do best.
That’s where our name comes from. At Marketing Together, we’re not just a service provider, we’re a partner. When we align with a client, great things happen. And when that trust is mutual, we deliver some of our best work.
No matter the business or industry, good communication makes the process faster, smoother, and more effective. When clients are responsive, share feedback, and stay involved, it allows us to create more aligned strategies and stronger creative. We’re not left guessing what they want, we’re building it together.
That said, not every client wants to be hands-on and that’s totally fine too. Some prefer to hand us the keys and let us run things. We’re built for both. But when a client does want to be involved, we love the collaboration and the results usually reflect it.
Working across industries has sharpened our skills, shaped our systems, and strengthened our strategy.
Whether we’re working with a national healthcare provider, a local tradie, or a growing eComm brand, we bring the same mindset: be strategic, stay agile, and always prioritise performance.
That’s what makes us different, and why our clients stay.
We’re not just another agency. We’re a full service marketing agency that builds custom strategies designed to grow your business, no matter your industry. Let’s talk about how we can grow together.
We understand the importance of a website, it is the core of your online presence.
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