Local SEO Services That Doubled Website Traffic

If you’ve ever wondered whether local SEO services actually work, here’s your answer: yes, they do and it’s 100% worth it. At Marketing Together, we recently helped a Gold Coast ultrasound clinic double their organic website traffic and outrank their competitors in just a few months. This wasn’t luck, and we didn’t rely on paid ads. These results came from a structured SEO strategy delivered through our ‘Growth SEO Package’ combining weekly blogging, schema, technical SEO, internal linking, backlinks, and full on-page optimisation. Here’s exactly how we did it.

Why Local SEO Services Matter More Than Ever

Local SEO services are essential for service-based businesses that want to attract nearby customers. Whether you’re a medical provider, tradie, or local retailer, if your business isn’t showing up in search results, your ideal customers won’t find you.

Google ranks websites based on relevance, authority, and user experience. If your website isn’t optimised for these factors, it’s likely being outranked by your competitors, and that’s where we come in.

Our client, a Gold Coast-based bulk-billing ultrasound clinic, had a solid service offering but low visibility online. They weren’t showing up for important search terms like ‘ultrasound Gold Coast’ or ‘bulk billing ultrasound Gold Coast’, and as a result, they were missing out on valuable leads.

Local SEO Services in Action: How We Did It

The clinic signed up for our Growth SEO Package, designed for businesses ready to scale their visibility. Over the course of a few months, we applied a consistent, data-driven strategy and the results speak for themselves.

1. Weekly SEO Blogging

Every week, we published a targeted, keyword-rich blog post aligned with high-intent search queries. This included terms like:

• bulk billing ultrasound Gold Coast
• ultrasound near me
• diagnostic imaging bulk bill
  

By targeting long-tail, location-based keywords, we were able to bring in more qualified traffic from users actively searching for those services and stumbling across the blogs we were publishing. The current outcome:

• #1 ranking for the search term ‘bulk billing ultrasound gold coast’
• #3 ranking for the search term ‘ultrasound gold coast’
• A 31.9% increase in organic keywords tracked
• Website visibility grew by +5% month-on-month

2. On-Page Optimisation

We overhauled the site’s key pages with SEO best practices:

• Rewriting meta titles and descriptions
• Adding image alt tags
• Optimising headers and copy for readability
• Implementing an internal linking strategy
  

This improved both user experience and Google’s ability to crawl and rank the site effectively. The impact:

• Homepage traffic increased from 2.67 to 4.39 estimated visits
• Search engine positioning improved by 13.8 places across tracked keywords

3. Schema & Technical SEO Enhancements

To help Google better understand the content, we added schema markup for local business info, services, and FAQs. We also conducted monthly health checks to resolve issues like crawl errors or slow load times.

• Want to know how Google actually ranks pages? It’s based on hundreds of factors including content, page speed, and structured data. This official guide from Google explains the process in more detail.

4. Off-Site SEO and Backlink Building

Using white-hat strategies, we created backlinks from reputable directories and relevant blogs. We also optimised their Google Business Profile, helping the clinic appear more prominently in local search results and Maps listings.

The results:

• 20% increase in referring domains
• Increased authority in a competitive local market
• Outranked competitors offering the same services in their area

The Results: From Invisible to #1 Rankings

After just a few months of consistent local SEO services:

• Website traffic increased by +31.95%
• The clinic is now ranking for 215 keywords in Google search results, up from 163 previously.
• #1 rankings for priority search terms
• 13.65% visibility share, higher than any competitor in their market
• More online bookings and enquiries through the website
  

All without spending a dollar on paid advertising.

Why Our SEO Strategy Works

Too many businesses try one-off SEO tactics and hope for quick wins. But real results come from structured, ongoing optimisation, exactly what our Growth SEO Package delivers.

The strategy works because we focus on:

• Targeting real customer search behaviour
• Improving site performance and content
• Building real authority, not buying spammy links
  

We don’t just “do SEO.” We build a strategy that actually delivers leads.

Want the Same Results? Let’s Talk.

If your business isn’t showing up online or if your competitors keep outranking you, it’s time for a better strategy.

At Marketing Together, we specialise in helping service-based businesses grow using proven, ethical SEO. Our Growth SEO Package is perfect for businesses looking to scale their visibility and get results just like this.

Check out all of our SEO services today, and if you’re ready to double your traffic? Get in touch today.