The only place you can advertise to a job title.
LinkedIn costs more per click than anything else you will run. For the right B2B business it is still the cheapest qualified opportunity available, and for the wrong one it is an expensive mistake.
The targeting is unmatched and the cost per click is high enough that mistakes are expensive quickly. Three things go wrong most often.
Job title, seniority, company size, industry and exclusions. Getting this wrong is the difference between a working campaign and a fast, expensive lesson.
Something genuinely useful for people who do not know you, and a direct offer for people who already do.
Both, tested against each other. Native forms convert better and give you less context. Sometimes that trade is worth it and sometimes it is not.
Cost per qualified opportunity, not cost per click. A campaign with a high cost per lead and a high close rate beats a cheap one that fills your CRM with nothing.
Compare cost per opportunity, not cost per click. If your average deal is worth thousands and your buyer has a specific job title, LinkedIn is frequently the most efficient channel you have. If your deal is worth a few hundred dollars, it usually is not.
Enough to gather statistically useful data within a month rather than a quarter. We will give you a specific number for your category on the first call rather than a range that covers everyone.
Yes. Matched audiences from a customer list, and lookalikes built from it, are usually among the best performing audiences available and they are frequently unused.
No pitch deck. If we're not the right fit, we'll say so on the call.
