What makes a high converting website in 2026?
A high converting website is fast, user-focused, mobile-optimised, strategically designed, and built to support the rest of your marketing from paid ads to organic search. It’s not just about looking good, it’s about turning visitors into leads, customers, and sales.
At Marketing Together, we’ve built, rebuilt, and optimised websites for businesses across dozens of industries, and we’ve seen firsthand what actually makes a website convert, and what quietly kills performance behind the scenes.
Clicks are getting more expensive. Competition is rising. And your marketing strategy is only as strong as the website it sends people to. In 2026, you can’t afford to treat your website as an afterthought. A slow, unclear, or poorly structured site will waste your ad spend, turn away interested customers, and hurt your visibility in search. If you want real results from your digital marketing, you need a high converting website, one that’s not just pretty, but purposeful.
Your site should guide people toward the action you want them to take and that means clear, conversion-focused calls to action. Not just “Learn More,” but “Get a Quote,” “Book a Demo,” or “Download the Free Guide.” Your CTA should appear above the fold, throughout the site, and on pages tailored to specific campaigns.
At Marketing Together, we plan CTA placement from the ground up based on your goals, your audience, and your offer.
A high converting website loads fast and works perfectly on mobile. In 2026, over 60% of traffic is mobile, and Google continues to prioritise mobile-first performance. If your site takes more than a few seconds to load, or looks broken on a phone, you’re losing traffic and leads.
Every site we build is mobile-first, optimised for Core Web Vitals, and tested across devices because we know speed = conversion.
Design gets attention, but content drives action. Every high converting website has clear, persuasive content that tells your visitors who you are, what you do, and why it matters to them. That means sharp headlines, benefit-focused copy, and trust-building content like testimonials or reviews.
At Marketing Together, our content specialists write your website in a way that supports SEO, connects with your audience, and drives leads without jargon or filler.
You don’t need fancy video shoots or 100+ custom photos, but you do need visuals that feel real. We’ve seen time and time again that websites perform better when they feature real images of your team, your work, or your customers. And when that’s not possible, our design team builds clean, on-brand visuals that support conversion instead of distracting from it. Whether we’re working with pro photos or starting from scratch, our team is skilled at building graphics and layouts that reinforce your message and build credibility fast.
Here’s where most businesses go wrong: they build a beautiful homepage and stop there.
But a high converting website doesn’t just look good. It’s built to support the rest of your marketing. If you’re running Google Ads or Facebook campaigns, you’ll likely need specific landing pages tailored to those offers or audiences. Your homepage is rarely the best place to send paid traffic.
We make sure your website isn’t just a standalone asset, it works alongside your entire digital strategy. If you want to learn more about how landing pages fit into that strategy, this article from HubSpot offers a great breakdown.
At Marketing Together, we build SEO-optimised, professionally designed, and fully written websites, not just templates.Our in-house design team creates sites that are user-friendly, fast, and built to drive conversions. Our content specialists craft your messaging, structure your pages, and optimise your content so your audience knows exactly who you are and what to do next.
Best of all? We build these websites for FREE when you commit to 6 months of digital marketing with us. A completely free website (valued at $5k) when you sign up for 6 months or more of digital marketing sounds too good to be true but it’s not with Marketing Together!
We do this because we back ourselves. We know that the foundation of great marketing is a website that works and we want to make sure your entire strategy is set up for success.
You can have the best ads, the smartest content, and the most engaged audience, but if your website doesn’t convert, you’re wasting all of it. A high converting website is one of the most important assets your business can invest in because it supports everything else you do.
At Marketing Together, we don’t just design websites. We build full strategies from ad campaigns to funnels to SEO with websites that pull it all together and drive actual results.
We’ll design it, write it, optimise it, and make sure it’s ready to convert, and we’ll do it for free when you start your digital marketing journey with us.
👉 Talk to us today about how to get started.
We understand the importance of a website, it is the core of your online presence.
That’s why we’re offering a new, custom-designed, conversion-optimised website for free when you sign up for six months of digital marketing services, a $5000 value at no extra cost.
Don’t let your website be the weak link in your marketing strategy. Click the button below.
