$3,240 in.
$35,032 out.

A specialist automotive parts retailer ran a precision Google Ads campaign and returned 10.81x on every dollar spent, nearly triple the industry benchmark.

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Reporting Period: June 2025 vs April 2026
Google Ads

Leads Generated

Net Profit from Ads

.81x

Return on ad spend

.7%

Conversion Rate

What the numbers actually mean.

10.81× ROAS! Nearly triple the benchmark

For every $1.00 invested, Pony Parts received $10.81 back. The 4× industry benchmark is widely considered profitable. This campaign nearly tripled it.

$15.21 CPL in a $30-$80 market

Specialist retailers routinely pay $30-$80 per click. A $15.21 cost-per-lead reflects the power of intent-based targeting, reaching buyers already mid-decision.

14.88% CTR! 7× the industry average

The average Google Ads CTR sits around 2%. At 14.88%, ads were reaching exactly the right buyers with messaging that resonated immediately.

20.7% conversion. 10× the e-commerce norm

Well above the 1-3% e-commerce benchmark, reflecting both the quality of inbound leads and the strength of the sales follow-up process.

65 direct calls, buyers ready to purchase

Nearly one in three leads called directly. That is not browsing behaviour - that is purchase confirmation behaviour. High urgency, low hesitation.

$31,792 net profit from $3,240 in spend

After ad costs, the campaign generated $31,792 in net profit. A self-funding growth engine that makes the case for continued investment self-evident.

Every metric benchmarked against the industry.

In a niche where precision targeting matters more than budget, Pony Parts Australia outperformed industry benchmarks across every single metric.

ROAS vs. industry benchmark

Industry benchmark (profitable threshold)

Pony Parts Australia

10.81x

Click-through rate vs. industry average

Google Ads industry average

~2%

Pony Parts Australia

14.88%

Conversion rate vs. e-commerce benchmark

E-commerce benchmark

1–3%

Pony Parts Australia

20.7%

Lead funnel breakdown

Total leads generated

213 leads

Direct phone call leads

65 calls

Confirmed sales

44 sales

Why specialist targeting wins every time.

The campaign was not dependent on aggressive spending. At $1,350 per month, it averaged 4 new jobs and $95,000 in revenue. Increasing budget is projected to produce proportionally higher results.

High-specificity search queries

Rather than competing on broad automotive terms, the campaign targeted purchase-ready searches, buyers who already knew exactly what part they needed.

Low price sensitivity, high urgency

Specialist parts buyers are not comparison shopping on price, they need a specific part and they need it now. That intent drives both CTR and conversion rate.

Precision over volume

14,097 impressions is a small campaign by any measure. The result proves that in the right niche, matching message to intent matters far more than raw reach.

At 10.81x ROAS, every dollar is proven.

Every additional $1,000 invested is projected to return $10,810 in revenue. The model is built, scaling it is simply a matter of budget.

Current — $3,240 total

Ad spend

$3,240

Revenue generated

$35,032

213 leads · 44 sales · 10.81x ROAS

Scaled — $6,000/campaign
Ad spend$6,000
Est. revenue~$64,860
~$64,860
Same targeting. Same results. More budget.

Full potential — $10,000/campaign

Ad spend

$10,000

Est. revenue

~$108,100

Projected at proven 10.81x ROAS

Projections based on the proven 10.81x ROAS achieved over the 7.5-month campaign period.

$3,240 in.
$35,032 out.