$13,509 out.
$950,000 in.

A family-owned Gold Coast renovation specialist invested $13,509 in Google Ads over 10 months and generated an estimated $950,000 in project work, a 70x return on every dollar spent.

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Reporting Period: June 2025 vs April 2026
Google Ads

$ K

Est. Revenue

Brand Impressions

Return on ad spend

Return on investment

Every number tells the same story.

From first impression to closed renovation contract, each stage of this campaign performed well beyond what a standard Google Ads campaign achieves in the trades category.

Revenue generated

$950k

Estimated across 38 booked jobs

70x ROAS

Total ad spend

$13,509

Over 10 months

~$1,350/month

Cost per job won

$356

Just 1.4% of the job value

Avg. job value

$25k

Bathroom, kitchen and joinery projects

Total impressions

297k

Across Search, Display, YouTube and Maps

Click-through rate

7.58%

On 22,548 total clicks

Above benchmark

Leads generated

100

At $135.09 per lead

Close rate

38%

38 confirmed jobs from 100 leads

Client confirmed

The funnel, visualised.

From 297,000 impressions to 38 closed renovation jobs, each stage of the funnel performed at or above benchmark for the trades category.

Cost per click vs. industry standard

Industry standard (typical search CPC)

$5 – $20+

Maverick Projects (Performance Max)

$0.60

Lead to job conversion funnel

Total leads generated

100 leads

Jobs closed (38% close rate)

38 jobs

Phone call leads (highest intent)

65 calls

Monthly avg. output at $1,350/month spend

Monthly impressions

~29,700

Monthly leads

~10 leads

Monthly jobs closed

~4 jobs

Revenue vs. ad spend

Estimated revenue generated

$950,000

Total ad spend invested

$13,509

Why this campaign worked.

The right channel at the right moment

Google Ads captures homeowners at the exact moment they are planning a renovation, high intent, high urgency, and ready to engage. No other channel reaches buyers this effectively at this point in their decision journey.

A Performance Max campaign was deployed across Google's full advertising network: Search, Display, YouTube, Gmail and Google Maps. Allowing Maverick Projects to reach homeowners across every surface they use when researching a renovation.

Specialist over generalist

Rather than competing head-to-head on expensive broad construction keywords, the campaign focused on the specialist services that set Maverick apart: bathroom renovations, kitchen renovations, and custom joinery.

That focus meant every lead had genuine interest in the specific services the business excels at and when a homeowner who felt lost dealing with big construction operators found a family-owned specialist, the conversation started from a place of genuine alignment.

Four reasons this campaign outperformed.

An exceptional CPC in a premium category

Renovation and construction keywords routinely cost $8 to $20+ per click. Achieving $0.60 through Performance Max's cross-network efficiency meant reaching the right audience at a fraction of what a traditional search-only campaign would have cost.

Specialist positioning drove lead quality

A 38% close rate confirms leads were qualified and aligned. When Maverick's family-owned, specialist story met a homeowner actively planning a renovation, the conversation started from genuine alignment. That's what turned a $135 lead into a $25,000 job.

Nearly 300,000 brand impressions for a boutique business

For a family-owned business competing against larger operators, 297,444 impressions across Google Search, YouTube, Display and Maps builds the brand recognition that compounds over time, making future leads easier and cheaper to convert.

A scalable model at a lean budget

At approximately $1,350 per month in ad spend, the campaign averaged close to 4 new jobs per month and roughly $95,000 in monthly project revenue. The model is built on precision, not budget, which means it is ready to scale.

At 70x ROAS, every dollar invested is proven.

The campaign was not dependent on aggressive spending. At $1,350 per month, it averaged 4 new jobs and $95,000 in revenue. Increasing budget is projected to produce proportionally higher results.

Current — $1,350/month

Ad spend

$1,350

Est. revenue

$95,000

$95k/month

~4 jobs · $356 per job

Scaled — $2,500/month
Ad spend$2,500
Est. revenue$175,000
$175k/month
~7 jobs · same $356 per job

Full potential — $5,000/month

Ad spend

$5,000

Est. revenue

$350,000

$350k/month

~14 jobs · same targeting

Projections modelled on the proven 70x ROAS and 38% close rate achieved over the 10-month campaign period.