985 confirmed bookings.
One campaign.

Capri Ultrasound ran a Performance Max campaign for 15 months and generated 985 real patient bookings — not leads, not form fills — at $42.90 each against a $300 service fee.

Book a free strategy call

Reporting Period: Jan 2025 – April 2026
Google Ads

Confirmed Bookings

Return on Ad Spend

.19%

Click-through Rate

$ K

Est Revenue

Every number tells the same story.

From impressions to confirmed bookings, 15 months of consistent campaign management compounded into one of the most directly measurable results in this series.

Revenue generated

$295,500

Estimated at $300 avg. per booking

7x ROAS

Total ad spend

$42,253

Over 15+ months

~$2,726/month

Cost per booking

$42.90

14 cents per revenue dollar

Avg. service fee

$300

Per ultrasound appointment

Total impressions

403,047

Across Search, Maps, Display and YouTube

Click-through rate

4.19%

Healthcare benchmark is 2–3%

Above benchmark

Confirmed bookings

985

Real appointments, not estimates

Monthly avg. bookings

~63

New patients per month from ads alone

~$19k/month

Competing against radiology networks as an independent clinic.

High intent patients — but too many choices

Patients searching for ultrasound services typically come with a referral in hand and are ready to book. The challenge for Capri Ultrasound was not convincing people they needed the service — it was being the clinic they found first when they went looking.

As an independent, owner-operated clinic, Brendan was competing against larger radiology networks and hospital-affiliated imaging centres with significantly more marketing resources. Visibility at the right moment was everything.

The strategy: be there when they are ready to book

A Performance Max campaign was built to place Capri Ultrasound across Google's full network — Search, Maps, Display, and YouTube — throughout the patient booking journey. Crucially, "Booking Confirmed" was set as the primary conversion action, meaning every dollar of ad spend was optimised directly for real appointments, not traffic or form fills.

Running consistently since January 2025, the algorithm compounded its performance improvements over time — learning patient intent signals, refining targeting, and progressively improving cost efficiency month on month.

The numbers, benchmarked.

Every metric sits above industry standard for healthcare advertising and compounds over time as the campaign matures.

CTR vs. healthcare industry benchmark

Healthcare industry benchmark

2–3%

Capri Ultrasound

4.19%

Cost per click vs. healthcare market

Competitive healthcare CPC (typical)

$5–$20+

Capri Ultrasound

$2.10

Booking funnel — impressions to appointments

Total impressions

403,047

Total clicks

19,803

Confirmed bookings

985

Revenue vs. ad spend

Estimated revenue generated

$295,500

Total ad spend invested

$42,253

At 7x ROAS, every dollar is proven.

Every additional $1,000 invested is estimated to generate approximately 23 new confirmed patient bookings and $6,900 in revenue — at the same cost efficiency.

Current — ~$2,726/month

Monthly ad spend

$2,726

Est. monthly revenue

~$19,000

~$19k/mo

~63 bookings · $42.90 per booking

Scaled — $5,000/month

Monthly ad spend

$5,000

Est. monthly revenue

~$35,000

~$35k/mo

~116 bookings · same $42.90 per booking

Full potential — $10,000/month

Monthly ad spend

$10,000

Est. monthly revenue

~$70,000

~$70k/mo

~233 bookings · same efficiency

Projections based on the proven 7x ROAS and $42.90 cost per booking achieved over the 15-month campaign period.

What makes this campaign different.

985 confirmed bookings, not leads

Every conversion is a real Booking Confirmed action tracked by Google Ads. Not a form fill, not a phone enquiry, not an estimate. When the campaign reports 985 conversions, Brendan had 985 new patients.

$42.90 per booking in a $300-per-visit market

A cost per confirmed booking of $42.90 means Capri Ultrasound earned $6.99 for every dollar spent on advertising — well below the $100 to $200 patient acquisition cost typical in healthcare.

15 months of compounding growth

Unlike campaigns that spike and fade, consistent campaign management allowed the Performance Max algorithm to compound improvements over time — learning intent signals and refining targeting month on month.

4.19% CTR in a trust-driven category

In healthcare, where patients conduct multiple searches before committing to a provider, a 4.19% CTR signals strong ad relevance and the fact that ultrasound patients are typically high-intent once they find the right provider.

63 new patient bookings every month

Averaging approximately 63 confirmed new patient bookings per month from Google Ads alone, generating around $19,000 in monthly revenue from a monthly ad spend of approximately $2,726.

600% return on investment

After deducting the full $42,253 in ad spend, the campaign produced approximately $253,247 in net revenue — a result that gives an owner-operator clinic the confidence to plan, hire, and grow.

985 confirmed bookings.
One campaign.

Every number tells the same story.

Competing against radiology networks as an independent clinic.

High intent patients — but too many choices

The strategy: be there when they are ready to book

The numbers, benchmarked.

At 7x ROAS, every dollar is proven.

What makes this campaign different.

985 confirmed bookings, not leads

$42.90 per booking in a $300-per-visit market

15 months of compounding growth

4.19% CTR in a trust-driven category

63 new patient bookings every month

600% return on investment

Ready to build a consistent patient booking engine?

Australia

New Zealand

985 confirmed bookings.One campaign.

Every number tells the same story.

Competing against radiology networks as an independent clinic.

High intent patients — but too many choices

The strategy: be there when they are ready to book

The numbers, benchmarked.

At 7x ROAS, every dollar is proven.

What makes this campaign different.

985 confirmed bookings, not leads

$42.90 per booking in a $300-per-visit market

15 months of compounding growth

4.19% CTR in a trust-driven category

63 new patient bookings every month

600% return on investment

Ready to build a consistent patient booking engine?

Australia

New Zealand

Ready to GROW with Us?

985 confirmed bookings.
One campaign.