272 Real bookings.
$933 Spent.

20X ROAS!

A $4/day Google Ads campaign that delivered confirmed Fresha appointments. Not leads, not form fills, at $3.43 each, for five consecutive months.

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Reporting Period: Nov 2025 vs March 2026
Google Ads

Confirmed Bookings

$ .43

Cost Per Booking

.54%

Conversion Rate

.78%

Click-Through Rate

Est. Revenue

ONLY $933 SPent

Consistent results across five months.

Every month delivered bookings below $4.03 per conversion, with January hitting peak performance at $2.83 per booking. The March dip reflects the campaign concluding partway through the month.

Month	Ad Spend	Bookings	Cost / Booking
November 2025	$195.16	58	$3.36
December 2025	$193.83	51.59	$3.76
January 2026 Best Month	$196.49	69.41	$2.83
February 2026	$213.47	53	$4.03
March 2026	$134.06	40	$3.35
Total	$933.01	272	$3.43 avg

Monthly clicks

Monthly impressions

This campaign was running with one hand tied.

At $4/day, the campaign was budget-constrained from the start. The targeting, the messaging, the conversion funnel, all of it worked. The only limit was spend.

The constraint

63.8% of eligible impressions lost to budget

The opportunity

750+ projected bookings with full budget

The campaign was visible and converting but nearly two thirds of available searches went unseen. Every one of those was a potential booking left on the table.

Modelling the existing CTR and conversion rate against the full impression pool without changing a single element of the strategy, projects 750+ bookings and ~$51,000 in estimated revenue.

272 confirmed bookings

Every conversion is a real Fresha appointment on the calendar. Not a lead, not a form fill, a booked client with a confirmed time slot.

20× estimated return

$933 in spend generated an estimated $18,496 in revenue across Rife Frequency Healing and Kinesiology appointments over five months.

1 in 3 clicks booked

That's a 33.54% conversion. One in three people who clicked booked an appointment, reflecting near-perfect alignment between targeting, audience intent, and the simplicity of Fresha.

4× the industry average

10.78% CTR! More than four times the Google Ads industry average of 2–3%, confirming ads were reaching exactly the right audience with messaging that resonated immediately.

$3.43 per confirmed booking

In a wellness market where a single appointment typically generates $60-$150+, a $3.43 cost-per-booking represents an extraordinary acquisition efficiency.

All of this on a $4 daily budget

With 63.8% of eligible impressions lost to budget cap, this performance represents a fraction of what's available. The ceiling hasn't been touched.

The model is proven. The upside is clear.

$18,496 revenue

Current - $4/day

$46,240 revenue

Scaled - $10/day

Average Position

Full potential - $15/day

272 Real bookings.
$933 Spent.

20X ROAS!

Consistent results across five months.