Is Your Website Ready for Google’s AI Overviews?

Google AI search is changing how people find and engage with websites. If your site isn’t built with this in mind, it could be losing visibility, traffic, and leads faster than you think.

So, what is Google AI search and how does it impact your business?

Google AI search uses artificial intelligence to generate quick, summarised answers in search results, often before users ever click through to a website. That means if your site isn’t optimised for clarity, trust, and usability, you could be invisible in this new landscape. Here’s how to make sure you’re not left behind.

What Is Google AI Search?

Google AI search, also referred to as AI Overviews, is Google’s latest shift in how it delivers information. Instead of listing only links, Google now summarises top answers using AI, pulling from multiple sources and displaying that information directly in the search results.

For users, it’s convenient. For businesses? It’s a shake-up.

Being featured in these summaries, or even staying visible beneath them, depends on how well your website communicates trust, expertise, and clarity.

Why Google AI Search Is a Game-Changer for SEO

The traditional SEO rules are evolving. Keywords alone aren’t enough anymore. Google’s AI is trained to prioritise content that answers questions clearly, loads quickly, and appears trustworthy.

That means:

• Vague or generic content? You’ll get skipped.
• Outdated, slow websites? Ignored.
• Overly complicated copy? Not what AI is looking for.
  

If your site hasn’t been touched in years or was built without a focus on structure and usability, it likely isn’t ready for Google AI search.

Is Your Website Optimised for Google AI Search?

Now is the time to take a hard look at your website. Ask yourself:

• Does your homepage make it instantly clear what you offer?
• Are your pages structured with clear headings and short, helpful sections?
• Are you regularly publishing useful content that answers customer questions?
• Does your website load quickly, especially on mobile?
• Is your brand clearly presented with real testimonials, bios, or experience?
  

If the answer to most of those is no, your site likely won’t hold up well in this new AI-driven search environment. This is where many businesses are already falling behind.

E-E-A-T: What Google’s AI Is Actually Looking For

You’ve probably heard of Google’s E-E-A-T framework – Experience, Expertise, Authoritativeness, and Trustworthiness. AI Overviews heavily rely on these signals to determine what content is worth surfacing. In simple terms: Google is looking for signs that you know what you’re talking about, and that your site is built by real people with real expertise.

If you want to dive deeper into how Google evaluates these signals, this article from SEMrush breaks down E-E-A-T in detail and why it matters more than ever in 2025.

Why Website Design Now Matters More Than Ever

With less room in the search results for traditional rankings, your website needs to earn its clicks. That means:

• Clear, action-driven design
• Fast loading speeds
• Optimised for mobile and AI-readability
• Content that mirrors the questions your audience is searching for
  

Websites that tick all these boxes stand a much better chance of getting picked up by Google AI search and converting the users who do click through.

At Marketing Together, we’ve already started building and rebuilding websites with this shift in mind because there’s no point driving traffic if your site can’t keep it.

How to Stay Visible in an AI-Driven Search World

You don’t need to overhaul everything overnight, but you do need to start prioritising:

• Structured content: Use headings (H1, H2s), lists, and short answers
• Speed and mobile-first performance
• Question-focused blog content
• Clear CTAs on every key page
• Trust-building elements like reviews, bios, and transparent service info
  

Google AI search doesn’t just surface “content” it rewards quality user experiences that actually help people.

Not Sure If Your Site Is Up to Standard?

If you’re unsure whether your current website meets these new expectations, chances are… it doesn’t. And honestly, that’s not your fault, most websites weren’t built with AI-powered search in mind. But now that it’s here, it’s essential to adapt. That’s why we’re offering an easy way to get future-ready.

Get a Free Website When You Commit to Growth

At Marketing Together, we’re offering a free, fully optimised website when you sign up for 6 months of digital marketing.

Why? Because we know that no campaign, ad, or SEO strategy can succeed without a solid website at the centre of it all, especially now.

Let’s make sure your next visitor sticks around (and converts).

Ready to Build a Website That Works in 2025?

Google AI search isn’t going away. And businesses that move fast will stay ahead while the rest fall further behind.

Don’t let your outdated site cost you more leads, traffic, and visibility. Let’s fix the foundation and get your marketing working harder than ever.

👉 Get your free website — start here