Are Facebook ads still worth the money in 2025?
Yes, but only if they’re built on real strategy. The cost of running Meta ads (Facebook and Instagram) has increased, and the competition is fiercer than ever. If your business is spending money and not seeing returns, it’s not that Facebook ads don’t work, it’s that they’re not being used the right way. That’s where proper facebook ads consulting becomes essential to your business.
Why Facebook Ads Can Be Worth It
With billions of active users across Facebook and Instagram, Meta remains one of the most powerful ad platforms for reaching your ideal audience. But the “spray and pray” days are over.
Here’s when Facebook ads make sense:
- You know your audience and how to reach them
- You have a clear goal (e.g. leads, sales, sign-ups)
- You’re actively testing, refining, and optimising your campaigns
- You’ve invested in good creative and messaging
Without these, it’s easy to burn through your budget and assume the platform “just doesn’t work.” In reality, poor setup is usually the problem, not the platform itself.
When Facebook Ads Don’t Work (And Why)
Many businesses come to us frustrated that they’ve “tried Facebook ads” and saw no results. The issue is almost always in the details, or lack of them.
Common mistakes we see before clients start working with us:
- Targeting is too broad (or too narrow)
- Boosted posts instead of real campaigns
- Weak or generic ad copy and creative
- No retargeting or exclusions
- Campaign objective doesn’t match the business goal
- No Meta Pixel installed = no proper tracking
This is why proper facebook ads consulting from an experienced agency is so valuable. Most businesses don’t need more budget, they need better structure and smarter execution.
Facebook vs Instagram Ads. Is There a Difference?
Technically, no. When you run ads through Meta’s Ads Manager, they can appear on Facebook, Instagram, Messenger, and the Audience Network, all part of the same ecosystem. But what works on Facebook doesn’t always work on Instagram.
Key differences:
- Instagram is more visual – creative matters more
- Instagram users are younger and more ad-aware
- Facebook still performs better for older demos and B2B
If you’re running Meta ads in 2025, you need to customise creative and tailor messaging per platform or your results will fall flat.
What’s Changed in 2025?
If your ads haven’t been updated recently, you’re probably missing out. A few key shifts:
- Meta is pushing automation hard (e.g. Advantage+ campaigns)
- Manual targeting options have reduced
- CPMs (cost per thousand impressions) have gone up
- Ad fatigue is real, stale creative gets ignored
- Conversion tracking is more critical than ever
Even though it may seem easier to “let Meta do the work,” automated ads still need smart setup, creative input, and strategic oversight. That’s where valuable facebook ads consulting comes in, giving you the edge over competitors just hitting ‘Boost Post’.
How Meta’s Ad Auction Affects Cost (and Results)
Your ad cost isn’t fixed. It’s determined by an auction system that factors in your bid, ad quality, and likelihood of a user taking action.
Meta rewards ads that:
- Are engaging
- Match audience intent
- Have a clear call to action
- Drive off-platform results (like purchases or lead forms)
📎 Here’s a breakdown of how Meta’s ad auction works if you want to dig into the technical side. Understanding this helps you see why some ads cost more and how to lower your costs with better creative and structure.
Why Receiving Proper ‘Facebook Ads Consulting’ From an Agency Is Valuable
In 2025, Facebook advertising success isn’t about “doing more”, it’s about doing it right.
As a facebook ads consulting agency, Marketing Together helps businesses:
- Audit and fix underperforming campaigns
- Set up new campaigns with real strategy
- Craft persuasive ad copy and design
- Track every click, lead, and conversion
- Scale what works, and cut what doesn’t
We bridge the gap between just running ads and running ads that convert.
So, Are Facebook Ads Worth It?
✅ Yes – if you use them strategically
❌ No – if you’re just boosting posts and hoping for the best
A proper campaign, built around audience insights and tested creative, can generate serious ROI. But that takes time, testing, and expertise, not guesswork.
Ready to Make Your Ads Work?
If you’re spending money on Meta ads and not seeing results, we can help. Our team at Marketing Together offers performance-driven facebook ads consulting that’s built to get real business outcomes.
👉 Let’s talk about fixing your ad strategy. No fluff. Just smarter campaigns, better creative, and a strategy you can trust. Contact us at Marketing Together today.
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Behind the Words
Niina Coleman
Content and Ads Specialist
As a Content and Ads Specialist at Marketing Together, Niina Coleman is driven by a passion for helping businesses succeed in today’s rapidly changing market. She specialises in developing, writing, and executing all aspects of content and ad campaigns, leveraging her skills in SEO and strategy to ensure clients make the most of their marketing efforts.
