Voice Search in eCommerce: How to Optimise Your Marketing Strategy

With the rise of smart speakers and mobile assistants like Siri, Alexa and Google Assistant, voice search in eCommerce is transforming how consumers find products online. In fact, voice queries now make up a significant portion of all search traffic—especially for mobile and local intent searches.

To stay competitive, Australian online retailers must integrate voice search into their ecommerce marketing strategies. Doing so not only improves user experience but also supports better rankings in search engines.

Why Voice Search in eCommerce Matters

Unlike typed queries, voice searches are often longer, more conversational, and more immediate. Shoppers use voice to ask questions like, “Where can I buy eco-friendly running shoes near me?” or “What’s the best ecommerce platform in Australia?”—queries that combine natural language with location and product intent.

According to AIContentfy, optimising for voice search requires a shift in how we approach SEO. It’s not just about keywords—it’s about understanding how people speak when searching, not just how they type.

1. Use Natural Language and Question-Based Keywords

Voice queries are more conversational. To optimise for voice search in eCommerce, use long-tail keywords and question formats like:

• “What’s the best…”

• “Where can I buy…”

• “How much does…”

Incorporate these into your product pages, blog content, and FAQs. This will not only help with voice SEO but can also drive rich snippets and featured answers on Google.

This aligns well with broader ecommerce seo services strategies that focus on user intent and long-tail keyword dominance.

2. Focus on Local SEO for Mobile Voice Queries

Many voice searches have local intent—especially on mobile. Make sure your eCommerce site is:

• Listed on Google Business Profile

• Optimised for “near me” searches

• Featuring local delivery or pickup options where relevant

• Structured with location-specific metadata

If your store targets customers in Melbourne, for instance, integrating keywords like “ecommerce website design Melbourne” or “ecommerce sites Australia” in your content can help capture local voice queries.

3. Make Sure Your Site is Mobile-Friendly and Fast

Voice search almost always happens on mobile, so your site must load quickly and be mobile responsive. Google prioritises fast, accessible websites in both text and voice search.

Partnering with an ecommerce seo agency or ecommerce web design services provider can help you optimise core web vitals and improve voice-readability across your site.

Don’t forget to implement structured data (schema markup) to help search engines better understand and serve your content in voice-based results.

4. Create Concise, Conversational Content

Voice assistants favour direct, short answers. When writing product descriptions or blog content, keep answers punchy, clear, and conversational.

Here’s how:

• Use simple language and short sentences

• Highlight benefits early

• Use bullet points and subheadings

• Include answers to common questions in your FAQs

This content style supports both voice search in eCommerce and enhances the overall UX of your website.

Voice Search in eCommerce Marketing Is Here to Stay

Integrating voice search in eCommerce marketing is no longer optional—it’s essential. From natural keyword usage and local SEO to mobile optimisation and conversational content, every part of your strategy must now cater to the way people speak, not just how they type.

Retailers that adapt early will gain the edge—especially in a competitive market like Australia. For more detailed strategies, check out AIContentfy’s guide on voice search in marketing.