Pinterest for eCommerce: A Visual Platform That Sells

If you’re not using Pinterest for eCommerce, you’re missing a powerful, visually driven platform that influences purchase decisions. With over 400 million active users—most of them primed to shop—Pinterest allows eCommerce brands to showcase their products in an inspirational, non-intrusive way.

For Australian businesses looking to diversify their ecommerce marketing mix, Pinterest offers massive potential to drive traffic, increase brand awareness, and boost conversions.

Why Pinterest for eCommerce Works So Well

Unlike other social platforms, Pinterest is more of a discovery engine than a feed. Users go there to find things—home décor ideas, style inspiration, DIY guides, gift suggestions, and yes, products to buy.

According to Search Engine Journal, Pinterest users are often in a buying mindset, and product pins have a longer shelf life than posts on platforms like Instagram or TikTok.

1. Create High-Quality, Shoppable Pins

Use clear, vertical images (2:3 aspect ratio), clean branding, and keyword-optimised descriptions to make your product pins stand out. Enable shoppable pins through Pinterest’s product catalogue integration so users can click through and purchase with ease.

This is a key tactic many ecommerce marketing agencies use to turn Pinterest from a brand awareness tool into a revenue channel.

2. Build Boards Around Search Intent

Organise your pins into boards that reflect your audience’s search behaviour. Examples:

• “Winter Wardrobe Essentials”

• “Eco-Friendly Kitchen Upgrades”

• “Best Skincare for Sensitive Skin”

Each board should target a theme that aligns with your offerings and supports your ecommerce seo strategy.

3. Use Pinterest Trends and Analytics

Pinterest offers robust insights into what’s trending. Use this data to tailor your content calendar and stay relevant. Regularly analyse your pin performance to adjust your visuals, titles, and posting schedule.

Best Practices for Pinterest for eCommerce Success

1. Focus on Visual Storytelling

Pinterest is a visual-first platform. Instead of just product shots, show your product in context—styled, in use, or paired with complementary items. This creates an aspirational shopping experience that converts.

Many ecommerce website designers are now embedding Pinterest boards into product pages to reinforce visual branding.

2. Add Keywords for Discovery

Just like Google, Pinterest is powered by search. Use relevant keywords in:

• Pin titles

• Descriptions

• Image file names

• Board names

This enhances discoverability and supports your broader ecommerce digital marketing efforts.

3. Schedule Pins Consistently

Use tools like Tailwind to plan and automate pinning. Consistency boosts visibility in Pinterest’s algorithm and ensures your brand stays top of mind.

Scheduling and strategy support is often provided by an ecommerce marketing agency to help scale Pinterest efforts alongside other channels.

Pinterest for eCommerce Is an Untapped Goldmine

Using Pinterest for eCommerce gives your brand the opportunity to meet shoppers at the inspiration stage of their journey—when they’re most open to discovering something new. With rich visuals, shoppable content, and SEO-driven boards, Pinterest can drive high-quality traffic that converts.

To learn more about leveraging Pinterest, read Search Engine Journal’s full guide.

Want to Add Pinterest to Your eCommerce Strategy?

We’ll help you craft a Pinterest marketing plan that brings in more traffic, more engagement, and more sales. Contact Marketing Together to get started today.