Increase Average Order Value in Your eCommerce Store

One of the most efficient ways to grow revenue without acquiring new customers is to increase average order value (AOV). Instead of focusing solely on traffic, smart eCommerce brands optimise their checkout experience, pricing strategy, and upselling tactics to encourage customers to spend more per transaction.

By improving AOV, you boost profitability and marketing ROI—especially important in a competitive market like Australia’s ecommerce sites sector.

Why It’s Important to Increase Average Order Value

Focusing on how to increase average order value helps you make the most of your existing customer base. When your store can convert one-time buyers into high-value customers, your business becomes more scalable and cost-efficient.

According to Paddle, increasing AOV is a key growth lever in eCommerce and one that can be improved through a mix of pricing psychology, user experience design, and smart marketing.

1. Offer Product Bundles or Kits

Packaging related products together at a slightly discounted price encourages larger purchases. It also helps introduce customers to products they may not have considered buying individually.

Many ecommerce marketing firms use bundling as part of seasonal campaigns, product launches, or new customer onboarding flows.

2. Set Free Shipping Thresholds

Encourage shoppers to add more to their cart by offering free shipping once they hit a minimum order value. For example: “Free shipping on orders over $100.” This tactic is easy to implement and highly effective, especially for stores with fixed shipping costs.

3. Cross-Sell Complementary Items

Showcase related or “frequently bought together” products on product and cart pages. This adds value for the shopper while increasing the total order amount. It also aligns with strategies used by many ecommerce marketing agencies to boost cart size without being pushy.

Smart Tactics to Increase Average Order Value

1. Upsell Premium Alternatives

Highlight higher-value versions of a product before or during checkout. This simple comparison technique encourages shoppers to choose a better-quality (and higher-priced) option.

Working with an ecommerce marketing company can help you design product pages that showcase upsells without interrupting the shopping flow.

2. Create Limited-Time Offers or Quantity Discounts

Use scarcity to encourage bulk purchasing. Examples include:

• “Buy 2, get 1 free”

• “10% off when you spend $150+”

• “Today only: save more when you buy more”

These can be scheduled into your marketing calendar or automated using tools recommended by your ecommerce seo agency.

3. Add Loyalty Rewards for Higher Spend

Offer points, discounts, or gifts to customers who hit spending milestones. This increases retention while nudging buyers to spend just a little more to unlock their next reward.

Increase Average Order Value to Grow Revenue Smarter

The goal isn’t to push customers to spend more—it’s to deliver more value with every transaction. When you use strategies like bundling, upselling, free shipping thresholds, and rewards programs, you naturally increase average order value while improving the shopping experience.

Explore more tactics in Paddle’s guide to boosting AOV and start optimising your store today.

 Want to Boost AOV Without Breaking the UX?

We help eCommerce brands build strategies that increase revenue per order—ethically and effectively. Contact Marketing Together to implement AOV-boosting tactics that scale with your brand.