How do you define your target audience on social media?

How do you define your target audience on social media?

Identifying and defining your target audience on social media is a fundamental step in creating a successful SMM strategy. To do this effectively, it’s crucial to conduct thorough research to understand who your customers are. This includes demographics, interests, behaviours, and online preferences. Additionally, you should determine where your audience spends their time online, whether it’s on specific platforms like Facebook, Instagram, or LinkedIn. By knowing your audience intimately, you can create content that resonates with them, leading to higher engagement and conversion rates.

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