Google Ads Geo-Targeting: Reach the Right People, in the Right Place

If you’re advertising to everyone, you’re likely reaching no one. Google Ads geo-targeting allows businesses to narrow their ad delivery by location—making it one of the most powerful tools for local and regional advertising. Instead of wasting budget on broad campaigns, you can zero in on the suburbs, cities, or regions that matter most to your business.

Whether you’re a café in Brisbane or a service provider in Perth, geo-targeting improves ad relevance and maximises your return on ad spend.

How Google Ads Geo-Targeting Works for Local Reach

Geo-targeting in Google Ads enables advertisers to display ads based on a user’s physical location or locations they’re interested in. This means your ads only show to people in specific cities, regions, or even within a set radius of your store or service area.

As WordStream explains, geo-targeting is highly effective for brick-and-mortar businesses, multi-location brands, and online retailers with delivery zones or local audiences.

1. Focus Ad Spend on High-Value Locations

Geo-targeting ensures your ads only show in areas where you do business. This reduces wasted spend and helps you reach users who are most likely to convert—especially helpful for google advertising companies managing local campaigns.

2. Customise Messaging by Region

You can tailor ad copy and landing pages to reflect local offers, language, or seasonal events. For example, a “Free Delivery in Sydney Metro” headline will resonate more with someone in that area than a generic offer.

3. Use Radius Targeting for Precise Coverage

Radius targeting allows you to reach users within a set distance of a physical location, which is ideal for cafes, gyms, and service areas like plumbers or electricians.

Advantages of Google Ads Geo-Targeting for Local Businesses

1. Drives Foot Traffic to Physical Locations

Local search intent is strong—especially on mobile. When users search “near me” or look for local services, geo-targeted ads help your business appear at the top of the results.

This is why google advertising brisbane, google advertising perth, and google advertising sydney are high-priority keywords for location-focused campaigns.

2. Increases Ad Relevance and CTR

More relevant ads = higher click-through rates. Geo-targeting allows you to deliver highly targeted messaging to users based on their exact location, increasing engagement and conversions.

3. Improves Local Brand Visibility

Even if users don’t convert immediately, seeing your ad in local searches increases awareness and trust—especially for service-based businesses or high-ticket items.

Google Ads Geo-Targeting Gives Local Businesses a Big Advantage

For small businesses and national brands with local branches, google ads geo-targeting provides a level of precision that generic campaigns can’t match. It improves relevance, reduces cost per click, and drives more qualified leads—whether online or in-store.

Learn more in WordStream’s guide to geo-targeting in local PPC.

Want to Reach the Right Audience in the Right Area?

We help businesses implement smart, localised Google Ads strategies that drive leads and sales. Contact Marketing Together to unlock the power of geo-targeted campaigns.