eCommerce Retargeting Campaigns: Turn Browsers into Buyers

Not every visitor is ready to purchase on their first visit—and that’s where eCommerce retargeting campaigns shine. By reconnecting with users who’ve visited your site without converting, retargeting helps bring them back, reminding them of your product and encouraging action.

For Australian eCommerce businesses, this can mean a major lift in conversion rates, lower customer acquisition costs, and increased brand visibility—without spending more on top-of-funnel traffic.

Why eCommerce Retargeting Campaigns Work So Well

Retargeting ads are served to people who already know your brand. They’ve seen your product, browsed your store, maybe even added something to their cart. That makes them far more likely to convert than someone seeing your business for the first time.

According to LinkedIn’s breakdown on the advantages of retargeting, retargeting campaigns are one of the most effective tools for closing the gap between product interest and purchase.

1. Bring Back Cart Abandoners

Cart abandonment is one of the biggest challenges in eCommerce. Retargeting helps you recover some of these lost sales by reminding users what they left behind—sometimes with an added incentive like a discount or free shipping.

This tactic is commonly used by ecommerce marketing agencies to increase conversion rates without increasing traffic spend.

2. Keep Your Brand Top of Mind

Even if someone doesn’t buy right away, a well-timed ad keeps your product in their mental “wishlist.” Whether it’s on social media, YouTube, or Google Display Network, consistent retargeting helps maintain visibility until they’re ready to purchase.

3. Personalise Ads Based on Behaviour

Use behavioural data to show the right message. If someone viewed a product but didn’t add it to cart, show them a lifestyle image. If they did add to cart, serve a reminder ad. If they purchased, show upsells or related items.

These strategies are best executed with the help of an experienced ecommerce digital marketing team.

Best Practices for eCommerce Retargeting Campaigns

1. Segment Your Audiences

Don’t show the same ad to everyone. Segment by:

• Page visited

• Time on site

• Cart status

• Purchase history

Tailoring your ads ensures relevance and avoids ad fatigue.

2. Time It Right

Timing is critical. Serve your first retargeting ad within 24 hours while the product is still fresh in the user’s mind. Follow up within 3–7 days if there’s no action. Avoid being intrusive—less is often more.

3. A/B Test Creative and Offers

Test different ad formats, headlines, and offers. For instance, does free shipping convert better than a discount? Does video outperform static images? Optimisation is key to scaling your return on ad spend (ROAS).

Many ecommerce marketing firms handle this through multi-channel campaigns that blend data with creative strategy.

eCommerce Retargeting Campaigns Drive Conversions

eCommerce retargeting campaigns are a cost-effective way to recover lost sales and convert interested shoppers into loyal customers. With personalised messaging and smart timing, you can improve your marketing efficiency while keeping your brand front and centre.

Explore more on this topic in LinkedIn’s guide to the benefits of retargeting in eCommerce.

Ready to Launch Retargeting That Converts?

We help eCommerce brands design and scale retargeting campaigns that recover carts, increase conversions, and drive repeat purchases. Contact Marketing Together to boost your ROAS with smart remarketing.