What strategies work best for driving traffic to an eCommerce website?

You can have the best products and the most beautifully designed online store—but if no one’s visiting, you’re not making sales. A solid drive traffic eCommerce strategy is essential for building awareness, increasing reach, and converting more browsers into buyers.

With the right mix of organic and paid tactics, Australian eCommerce businesses can attract high-quality visitors and scale their store sustainably.

Proven Tactics to Drive Traffic to Your eCommerce Website

The key to success isn’t doing everything—it’s doing the right things consistently. That means knowing which traffic sources yield the best ROI and building a strategy around them.

As highlighted in Mailchimp’s guide to driving traffic, tactics like SEO, paid ads, and content marketing can help generate meaningful, long-term traffic when executed correctly.

1. Invest in eCommerce SEO

Optimise your site with target keywords, high-quality content, fast load speeds, and proper meta tags. Focus on product pages, category pages, and blogs that answer buyer-intent questions.

This is a core tactic for any ecommerce seo agency looking to grow traffic without relying entirely on paid ads.

2. Launch Paid Ads on Google and Social Media

Google Shopping, Meta Ads, and TikTok campaigns allow you to instantly reach new audiences. Retargeting ads help you re-engage site visitors and bring them back to complete their purchase.

3. Build a Consistent Email Marketing Strategy

Use email to re-engage subscribers, share promotions, announce new products, and drive traffic back to your store. Email remains one of the most cost-effective traffic drivers with high ROI.

Multi-Channel Strategies to Drive Traffic eCommerce Brands Can Use

1. Leverage Content Marketing for Long-Term Results

Write blog posts, buying guides, and how-to articles that educate and solve customer problems. This builds SEO authority and draws in top-of-funnel traffic.

Partnering with an ecommerce marketing agency ensures your content is both keyword-optimised and aligned with customer intent.

2. Use Social Media to Drive Awareness and Clicks

Consistently post engaging content on Instagram, Facebook, Pinterest, or TikTok. Mix in product features, behind-the-scenes content, UGC, and seasonal promotions. Use links in bios, stories, and posts to drive users to your site.

3. Collaborate with Influencers for Targeted Exposure

Influencers can help you reach niche audiences quickly. Whether it’s a product review, unboxing video, or UGC campaign, influencer partnerships are a proven tactic for increasing traffic and brand awareness.

Drive Traffic eCommerce Success Starts with the Right Strategy

You don’t need every tactic—just the ones that fit your audience, goals, and resources. A well-balanced drive traffic eCommerce strategy combines SEO, content, social, email, paid ads, and influencer partnerships to build consistent, targeted traffic that converts.

To dive deeper, check out Mailchimp’s full guide to driving eCommerce traffic.

Want More High-Quality Traffic to Your Online Store?

We help eCommerce brands create and execute multi-channel traffic strategies that convert. Contact Marketing Together to build a traffic system tailored to your business goals.