Cross-Selling and Up-Selling: Boost AOV with Smart Strategies

Maximising revenue doesn’t always mean acquiring more customers—sometimes, it’s about making each transaction more valuable. That’s where cross-selling and up-selling come in. These proven techniques help eCommerce stores grow their average order value (AOV), while enhancing the shopping experience with relevant suggestions and product upgrades.

For eCommerce businesses in Australia, using these methods effectively can turn one-time buyers into high-value customers.

How Cross-Selling and Up-Selling Increase Revenue Naturally

When done right, cross-selling and up-selling are helpful—not pushy. They introduce customers to products they may not have considered, while offering options that better fit their needs or improve their purchase.

According to Omniconvert, implementing these strategies can lead to a measurable lift in conversion rates and long-term revenue, especially when personalisation is involved.

1. Cross-Selling: Show What Complements Their Cart

Suggesting items that complement a customer’s selection adds both value and convenience. For example:

• A camera bag with a DSLR camera

• A matching phone case with a new device

• A necklace that pairs with a selected dress

These product pairings can appear on product pages, in shopping carts, or in post-purchase emails.

2. Up-Selling: Offer Better or Premium Alternatives

Encouraging customers to consider a higher-tier product—like a larger size, premium version, or upgraded bundle—can lead to better outcomes for both buyer and brand. This works best when the upgrade is clearly valuable and easy to compare.

Best Practices for Applying These Techniques in eCommerce

1. Use Data to Personalise Offers

Personalisation improves performance. Display recommendations based on user behaviour, purchase history, or location. Tools integrated by your ecommerce marketing agency can help ensure relevance and timing.

2. Keep Recommendations Focused

Overwhelming your customer with too many suggestions can reduce trust and conversion. Limit recommendations to 1–3 highly relevant products, ideally displayed in clean, visual layouts.

3. Extend Beyond the Product Page

Don’t stop at the product page—apply these strategies in:

• Checkout upsells

• Abandoned cart emails

• Thank-you pages

• Loyalty programme reminders

This approach supports your broader ecommerce marketing funnel and helps increase long-term value per customer.

Make Every Transaction Count

Using cross-selling and up-selling strategically helps your eCommerce store grow smarter—not harder. By offering helpful suggestions and upgrades at the right moments, you’re not only increasing AOV—you’re enhancing the customer experience.

Explore Omniconvert’s full list of strategies for more ways to make the most of every transaction.

Ready to Increase Your Store’s Average Order Value?

We help brands implement ethical, effective tactics to increase customer spend—without hurting UX. Contact Marketing Together to optimise your AOV strategy today.