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What role does social listening play in shaping digital marketing campaigns?

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What role does social listening play in shaping digital marketing campaigns?

Social listening plays a crucial role in understanding audience sentiment, identifying trends, and gathering feedback. This information can be used to tailor marketing campaigns, address customer concerns, and engage with the audience more effectively.

Learn More: Using Social Listening To Drive Effective Social Media Advertising Campaigns – Konnect Insights.

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