How much does digital marketing cost in Australia?

Digital marketing costs in Australia vary depending on your goals, channels, and who you hire, but most businesses can expect to invest anywhere from a few hundred to several thousand dollars per month. There’s no flat rate because each business has unique needs. In this blog, we’ll break down what influences pricing, typical ranges for services like SEO, Google Ads, and Facebook Ads, and how to make sure your budget works for your business, not against it.

Why digital marketing cost isn’t one-size-fits-all

No two businesses require the same marketing solution. Whether you’re a local café or a new startup, digital marketing cost is determined by:

• The type and number of services (SEO, PPC, content, social, email)
• Business goals (branding vs lead generation vs sales)
• The level of competition in your industry
• Whether you’re working with freelancers, an in-house team, or a marketing agency like Marketing Together

Rather than looking for flat fees, an agency that provides tailored quotes based on your strategy, scope and outcomes – so you only pay for what actually moves the needle, is your best bet.

SEO Pricing: What you can expect to pay

How much does SEO cost in Australia?

SEO is a long-term investment and one of the most important parts of your digital strategy. Based on current market data:

• Entry-level or local SEO: from $500–$1,500/month
• Mid-level campaigns: $1,500–$3,000/month
• High-competition or national SEO: $3,000–$10,000/month+
  

Common deliverables include on-page optimisation, link building, keyword research, and reporting. Some businesses search for low cost SEO services, but it’s important to understand what’s being delivered. Cheap SEO may lead to low-quality backlinks or black-hat practices that hurt rankings.

Terms like ‘seo pricing’, ‘seo packages cost’, and ‘seo cost’ all refer to flexible models depending on the work involved. At Marketing Together, we build custom strategies, not cookie-cutter packages, ensuring every dollar supports your growth.

Google PPC Price: A quick breakdown

Google Ads are great for immediate visibility, but come with their own set of pricing variables:

• Google PPC price is influenced by your industry, target keywords, and bidding strategy
• Most SMBs spend between $1,000–$5,000/month on ad spend alone
• Management fees vary by agency and typically range from 10–20% of your ad budget
  

Working with an experienced team like Marketing Together means you get strategic keyword bidding, ad copywriting, A/B testing, and performance reporting, not just someone pressing “boost.”

How much do Facebook Ads cost?

Social media ad pricing can be more affordable than Google Ads, depending on your audience and goals. On average:

• How much do Facebook ads cost? Between $0.50–$2.00 per click in Australia
• Campaigns can start with budgets as low as $500/month but scale quickly based on targeting and objectives
• Creative assets and testing are essential to getting results and that’s where most of your budget should go
  

When comparing social media marketing cost, factor in both ad spend and the cost of strategy, management, and creative production.

Who you hire matters more than what you spend

One of the biggest drivers of digital marketing success is who is running your campaigns.

• Freelancers may offer low price SEO or manage your ads cheaply, but without strategy or reporting

• In-house staff can be effective, but require ongoing salary, training and tools

• A performance-driven agency like Marketing Together gives you access to a full team strategy, creatives, ad specialists, and analysts, without the overhead
  

And importantly, we don’t just sell services. We focus on outcomes. That means you’re not locked into fixed packages, but working with a team that adapts to your goals and your budget.

Want to dive deeper? How AI is changing the cost landscape

AI tools like ChatGPT, automation platforms and predictive analytics are already shifting how agencies and brands allocate budget. While we don’t dive deep into that in this blog, SmartCompany has a fantastic article that explores how AI is reshaping search and visibility:

👉 How brands can stay competitive as AI Overviews transform search

So… how much should you spend?

There’s no perfect number, but if you want to grow, you’ll need to invest. Most Australian businesses spend 5–10% of their revenue on marketing. That might sound like a lot, but when done right, the return far outweighs the spend.

At Marketing Together, we don’t believe in fluff or flat-rate pricing. We create tailored strategies that align with your goals, budget, and industry.

Ready to get more from your marketing?

If you’re tired of guessing what your digital marketing cost should be, or worse, wasting budget on strategies that don’t deliver, let’s talk.

At Marketing Together, we’ll give you a transparent, tailored quote based on what your business actually needs to grow. No one-size-fits-all packages. Just smart, data-driven marketing that works.

👉 Get your free quote today and let’s grow your business together.