How a Content Creation Agency Should Be Using AI in 2025

AI tools can write articles in seconds but that doesn’t mean they can replace experience, strategy, or brand voice. As an agency that does content creation, we’ve seen firsthand how tools like ChatGPT and AI Gemini have changed the content landscape. Used wisely, they’re incredibly efficient.

But they’re not a substitute for people. Not even close.

At Marketing Together, we believe the best results come when human-led strategy and smart technology work together, not when one tries to replace the other. Here’s how we use AI tools to support content creation, and why working with an experienced agency still matters more than ever.

Why AI is Changing the Way Content is Made

There’s no question that AI is transforming the content process. From blog outlines to email subject lines, these tools can:

• Generate topic ideas in seconds
• Draft social media captions
• Repurpose content across formats
• Write SEO metadata at scale
• Even translate or summarise long-form content
  

For time-poor businesses, this can feel like magic. And to be fair, it does help speed things up. But relying solely on AI removes one crucial ingredient: context.

What AI Can’t Do (And Why Agencies Still Matter)

AI doesn’t understand your audience. It doesn’t know your industry nuances, campaign goals, or how your customers think. It can’t analyse trends, test messaging across platforms, or apply emotional intelligence to a brand.

A content creation agency like Marketing Together adds value where AI can’t:

• Developing a long-term strategy based on your business goals
• Crafting a unique tone of voice and message hierarchy
• Analysing audience behaviour and campaign data
• Creating content that connects emotionally and drives action
• Adapting content in real time based on performance
  

AI can write a paragraph but it doesn’t know whether that paragraph will convert. We do, because we’ve tested it across industries and audiences.

Even advanced AI models struggle with logic and reasoning. In fact, in the Aristo AI project, researchers found that while AI could answer basic science questions, it failed at connecting ideas and solving problems that required deeper understanding. Read more about how AI still struggles with reasoning here. 

How We Use AI at Marketing Together (and How We Don’t)

We don’t reject AI. We just don’t over-rely on it.

At Marketing Together, we use AI in ways that make us more efficient, not less thoughtful. Here’s how:

We Use AI For (not limited to):

• Brainstorming content ideas for websites, blogs or social media. 
• Generating first drafts of social posts or metadata
• Researching questions for FAQ sections on websites
• Structuring blog post outlines
• Assisting with content repurposing
  

We Don’t Use AI For:

• Final content delivery
• Strategic messaging
• Brand tone and narrative
• Audience segmentation
• Analysing campaign insights
  

Think of AI as a calculator, it can help with the numbers, but it can’t build the plan.

Why Businesses Still Need a Content Creation Agency

It’s easy to assume that AI can replace marketing until the results fall flat. We’ve seen businesses come to us after using generic AI content that didn’t connect, didn’t rank, and didn’t convert.

Here’s what you get with a content creation agency like ours:

• Strategic planning tailored to your business
• Human-crafted content that sounds like you, not a bot
• Experience working across healthcare, trades, retail and more
• Ongoing optimisation based on analytics and real-world performance
  

We don’t just create content. We create content that works, content built on data, strategy, and creativity.

Want Content That Connects? Let’s Talk.

AI tools are powerful but they’re only as good as the humans using them. At Marketing Together, we blend AI efficiency with real human expertise to deliver content that gets results.

If you’re looking for an agency that offers content creation that uses the right tools the right way, you’re in the right place.

Ready to get started? Let’s create something smarter, together. Contact us at Marketing Together today.