How We Write Blogs for SEO (And Why It’s Harder Than You Think)

What makes blogs for SEO actually work? 

It’s not just about writing a few hundred words and ticking off a keyword, it’s about strategy. To bring in organic traffic, your blog needs to be searchable, relevant, credible, and optimised across the board. 

In this blog, we’ll break down exactly how we write blogs for SEO, using this blog as a prime example, and explain why blogging is still one of the most powerful tools in your digital marketing strategy.

Why Write Blogs for SEO?

There’s a common misconception that blogging is just about “thought leadership” or keeping your website fresh. While those things matter, the real value of blogs for SEO is that they help your business show up when people are searching for answers.

Every time someone types a question into Google, that’s an opportunity. By publishing blogs built around real search behaviour, you can meet your audience at the exact moment they’re looking for a solution. That’s why every blog we write at Marketing Together starts with research, not just writing. 

Keyword Research Comes First

Before a single word is written, we conduct keyword research to find:

• High-volume, low-competition phrases
• Trending search topics
• Long-tail terms with clear intent
  

This ensures your blog is targeting something people are actively searching, which increases your chances of attracting relevant traffic. That’s exactly why we selected “blogs for SEO” as the focus keyphrase for this post, it’s a phrase people are actually searching for according to our research. 

We also align blog topics with your overall SEO strategy meaning your content builds topical authority (more on that in a moment) and contributes to your rankings over time.

Structuring Blogs for SEO Success

It’s not just about the keywords, it’s about where and how you use them. Here’s how we optimise every blog to give it the best chance of ranking:

• Focus key phrase needs to appear 4–6 times, including in the SEO title, URL slug, first paragraph, first 100 words, and at least one subheading
• SEO title is ≤ 64 characters
• Meta description is ≤ 141 characters, written to entice clicks and fit optimally within search results
• Internal and outbound links are added to support structure and credibility
• Content is structured for readability: short paragraphs, bullet points, and clear subheadings

Answering a Question (Early)

To align with Google’s new AI Overview and Featured Snippets, we make sure each blog answers a clear question within the first 50–80 words. This increases the chance of your blog being pulled into high-visibility search results. You’ll notice we did this at the very top of this blog. See what we did there?

Adding Value with Outbound Links

Outbound links aren’t just for “SEO points”, they improve user experience by directing readers to reliable sources when a topic is only briefly mentioned.

For example, we’ve touched on topical authority, the idea that publishing high-quality content around a subject helps Google recognise your expertise leading to better SEO rankings. It’s a big reason why blogs for SEO are such an effective long-term strategy. 👉 This article from Semrush dives deeper into why topical authority matters, if you want to explore further. 

See how we included that outbound link there? It not only helps you dive deeper into further research on a topic that isn’t discussed within this blog, the outbound link boosts the credibility of this blog which will improve our SEO rank. 

Credibility Through Author Bios

Every blog we publish includes an author bio at the bottom. This small detail supports Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust), which prioritises content from real people with verifiable expertise. It’s especially important for SEO in 2025, where trust signals are critical to visibility.

But Blogs Are Just One Part of SEO

Here’s the thing, blogs for SEO are powerful, but they’re not a complete strategy. They support your rankings, capture long-tail search terms, and help with topical authority, but without technical SEO, backlinks, metadata, and on-site optimisation, your blog won’t reach its full potential.

That’s why we don’t just write blogs, we build entire SEO strategies for our clients, using content as a key driver of organic growth.

Overwhelmed? That’s Where We Come In.

If everything we’ve explained in this blog feels like a lot, that’s because it is. Writing a blog that actually ranks takes research, strategy, SEO knowledge, time and consistency. Most business owners or in-house teams don’t have the time to keep up with algorithm updates, keyword trends, and optimisation checklists. That’s why agencies like Marketing Together exist, to take care of this for you, and help you get actual results from your content.

Ready to Make Your Blogs Work for You?

This blog is just one example of the processes we follow to write blogs for SEO, and it’s a small piece of what we do to help businesses grow online. If you’re ready to stop guessing and start ranking, we’d love to help.

👉 Let’s talk about your SEO content strategy, or book a free discovery call to see how we can scale your organic traffic, together.