Traditional vs. Digital Marketing
Traditional vs. digital marketing. What’s the difference and which one works better? There has been a long-lasting debate between the two. What’s the Difference? The main difference ...
What Makes a Successful Website
There are two main aspects to every website: Design and functionality. Think about this: Do you have a high bounce rate? Are customers filling their baskets, but don’t complete their...
SEO vs Google Ads: Which Is Better?
Both methods help you get more traffic from Google, but which is best for your business? Search Engine Optimisation (SEO) and Google Ads are two marketing strategies used to drive tr...
Is Social Media Marketing Effective?
The short answer is yes. Social media marketing is very effective and we will uncover the three main reasons why. With billions of people around the world using social media, it offe...
Is Shopify or WooCommerce Better?
If you’re thinking of selling online, choosing the right platform is crucial. We will help you figure out which one is better for you: Shopify or WooCommerce. Shopify and WooCo...
Colour Trends of 2022 and Beyond
As we emerge into a new year, designers are getting creative with a fresh wind of colour trends. Plus, discover the Pantone colour of the year 2022. This fresh new wind consists of c...
How to Make Your Business Future Proof
The ability to handle change is a keystone of success for all businesses. Make your business future proof now. Everyone is affected by change. Every business, every industry, and eve...
Understanding Your Customers
Truly understanding your customers is at the core of most successful businesses. Yet many businesses still fail to see the importance of getting to know their customers. They are so ...
6 Global Trends to Look Out For
With the new year around the corner, now is the time to learn about global marketing trends that are going to shape 2022. The way we do business is constantly changing. Staying relev...
10 Marketing Tips for Small Business
Today, I will show you low-budget marketing tips proven to be successful for any small business. Commonly, the marketing budget for small businesses is very tight, which makes it dif...
Service Marketing Tips & Tricks
As you know, products are tangible whereas services are essentially intangible. Sometimes services can involve a physical aspect, however, a service never results in ownership. Due t...
The STP Marketing Model: Complete Guide
  Nowadays, the STP marketing model is one of the most commonly practiced strategies in marketing. It is best known for creating more effective, streamlined communication. It conce...
7 Ways to Get More Leads Now
Do you want more leads? Increase profits? Generating leads is one thing. Converting them into sales is what really matters. Everything starts with creating an arousal or so-called ‘n...
How to Define a Unique Selling Proposition
Have you defined your Unique Selling Proposition? Your USP is what makes your business different to competitors. In a sea of competition, customers are overwhelmed with options. Natu...
Get the Most Out of a Marketing Agency
Whether you’re already working with a marketing agency or are considering it, here are a few tips on how you can get the most out of your marketing agency. There are many reasons why...
