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Author: Simon Gilchrist

How to Define a Unique Selling Proposition

Have you defined your Unique Selling Proposition? Your USP is what makes your business different to competitors. In a sea of competition, customers are overwhelmed with options. Naturally, you need…
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Why You Should Invest in Marketing

Struggling to grow your business? Here are 5 reasons why you should invest in marketing. The heart of every successful business lies in marketing. You might have invented the finest…
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How to Adapt to Change

What works today may not work tomorrow. Learn how to adapt to change in an ever-evolving market. How can you maintain a competitive position? It would be a massive understatement…
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5 Must-Have Customer Retention Strategies

Gaining new customers is and always will be important. But, what’s even better than gaining one new customer? If you thought the answer was “more customers” then you’re unfortunately wrong.…
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Advertising on Facebook in 2021

Facebook is the world’s largest social network. To be exact, 2.8 billion active monthly users large. Here’s how to advertise on Facebook in 2021. Undoubtful, 2.8 billion monthly users is…
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