Keep copy short and sharp- try to say something in a new way. Employ the principle of show, don’t tell and evoke strong emotional reactions with your words.
Be clear in what you are saying and include a catchy headline.
Know your market- who they are and what they would be interested in.
Be authentic and try to connect with your audience using humour and nostalgia.
Eyes don’t like printed advertisements with lots of words, so make sure there are sections of the page that are left without text.
Good visual images are memorable.
Try to create movement or something new. Have a colour theme and play with scale.
Include a persuasive call to action, your website and contact details, so that people can find out more and get in touch with you.
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