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What is the Google Ads Keyword Match Type “Broad Match,” and how does it work?
Broad Match in Google Ads allows ads to be displayed for a wide range of search queries related to the chosen keywords. It includes synonyms, misspellings, and related terms. While it can reach a broad audience, it may also result in less precise targeting.
Learn More: Keyword Match Types in Google Ads & SEO [2023]
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