How does the timing and frequency of emails affect engagement?

February 5th, 2024

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How does the timing and frequency of emails affect engagement?

Timing and frequency greatly impact engagement. Sending emails too frequently can lead to unsubscribes, while infrequent emails might result in low brand recall. The best practice is to find a balance and consider the preferred timing based on audience demographics and behaviour.

Learn More: The impact of email frequency on engagement.

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