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How does bidding work in Google Ads?

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How does bidding work in Google Ads?

Bidding in Google Ads is the process of setting the maximum amount you’re willing to pay for a click (CPC) or thousand impressions (CPM). Bidding strategies can be automated or manual, and Google’s algorithms consider various factors to determine ad placement and cost.

Learn More: Understanding bidding basics – Google Ads Help.

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